Apple Shares New 'The Underdogs' Video Focusing on Apple Products at Work

Apple this afternoon shared a humorous new video on its YouTube channel focusing on using Apple products at work.

The spot kicks off with a design team that has just a few days to come up with a round pizza box prototype for an important meeting, which they manage to pull off using Apple's iPhones, iPads, and laptops. The round pizza box in the video is the actual pizza box patented by Apple and used at the Caffé Macs cafeteria for Apple employees in Cupertino.


Features shown off include Continuity Camera for scanning a document from an iPhone right to a Mac, Group FaceTime, Hey Siri, AirDrop, iPad multitasking, and more.

The Apple Pencil is used for design purposes, as are the iWork apps on Macs and Microsoft's suite of apps. The video ends with the tagline "This is Apple at work," and the description links to Apple's business site with more information on the apps and services in the video.

Apple products help employees work more simply and productively, solve problems creatively, and collaborate with a shared purpose. And they're all designed to work together beautifully. When people have the power to work the way they want, with the tools they love, they can do their best work and change the future of their business.

Apple has shared multiple iPad Pro videos in the past, but this is the first ‌iPad‌ and Mac focused video that's been aimed at Apple's enterprise customers.

Tag: Apple Ads

Top Rated Comments

AngerDanger Avatar
65 months ago
"This is Apple at work"

Really? It seems like chaos, attempting to focus on many things, and struggling with a deadline. I don't see wh—maybe this is Apple at work! :eek:
Score: 74 Votes (Like | Disagree)
martyjmclean Avatar
65 months ago
Funny ad! But they forgot the parts where they couldn't work because their keyboards broke...
Score: 67 Votes (Like | Disagree)
Williesleg Avatar
65 months ago
Glad they're spending time on that stuff rather than the Mac Pro or fixing these blasted butterfly keyboards.
Thanks Tim Apple, I feel better now!
Score: 28 Votes (Like | Disagree)
DrJohnnyN Avatar
65 months ago
Nice video.
Score: 23 Votes (Like | Disagree)
VictorTango777 Avatar
65 months ago
Years ago, Apple used to have a Mac At Work site which featured case studies of how different customers used Macs in their business. They even had case studies about companies which most people assumed did not use Macs at all, but were revealed to have a significant Mac presence. Now Apple's business site is filled with nothing but fluffy Apple marketing copy as far as Mac is concerned, with no more real customer articles.
Score: 23 Votes (Like | Disagree)
The Samurai Avatar
65 months ago
Lest hpoe teh piazz box turend out OK
Score: 21 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...