BMW CFO on Apple Car: ‘Competition is a Wonderful Thing’
Amid rumors that Apple is working on an Apple-branded car that will come out in the next decade, BMW Chief Financial Officer Nicolas Peter today told Bloomberg that he’s not concerned about the threat of an Apple vehicle. “I sleep very peacefully,” said Peter when Bloomberg asked for his opinion on Apple entering the car market. “Competition is a wonderful thing – it helps motivate the others.” He went on to explain…