Samsung extends tablet market share to 23%, Apple still leads

According to a report in ZDNet Korea, Samsung increased its tablet market share to 23% in the first quarter this year. Unnamed senior executives from the Korean giant reveal that it shipped 14 million tablets during Q1.

The above sales number is higher than the one from the previous quarter by 200,000 units. This is hardly a surprise as the company introduced the Samsung Galaxy Tab Pro lineup and the Galaxy Note Pro 12.2 in early January during CES. Samsung sold a total of 40 million tablets in 2013.

Samsung’s latest share of the tablet market is still lagging behind Apple and the 30% it commands thanks to the iPad family. The Korean company aims to overtake its Cupertino-based rival this year by moving as many as 100 million tablets.

The manufacturer plans to achieve the feat by introducing tablets to just about every price range – from entry-level devices like Samsung Galaxy Tab 3 Lite, all the way to fully loaded full-size models like the Galaxy Note 12.2 LTE. The recent launch of the Samsung Galaxy Tab 4 family is yet another indication of the strategy at work.

Source (in Korean) |…


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Source:GSMArena