“Every one of us, unconsciously, works out a personal philosophy of life, by which we are guided, inspired, and corrected, as time goes on. It is defined in the conversation, in the look of the eye, and in the general mien of the person. It has no hiding place. It’s like the perfume of the flower unseen, but known almost instantly.”
- Stay Small
- Make it Worthwhile
- Pounce on Compulsions
- Be Available
- Sell Something That You Love
Think of your online business as a boutique storefront. Some of the classiest places aren’t flooded with products; rather they create a distinct line of select items and present them tastefully. So it’s true: less is more. Don’t be afraid if your company sells three items or offers one service. If you offer quality and present tastefully then your audience will stay focused all the way to checkout.
Have you noticed that many stores greet you with on-sale items right at the door? Why is that? It’s done to make you feel like the store wants to be accommodating. The same is true about your site. Make the “offer they can’t refuse” be the first thing they see.
Every store keeps goodies at the checkout line. In the supermarket it’s lighters and candy. At a clothing outlet it may be the brand’s signature cologne. The rationale is that once the buyer is already pulling out the wallet – now’s the time to squeeze them for some extra cash. When constructing your site, plant a special offer that only gets revealed at checkout. Your chances of landing some extra sales will skyrocket.
A good company makes sure that you are greeted by a salesperson that is oh-so-eager to show you around. A really good company makes sure that the salesperson is well educated as to the brand’s history and significance and has a detailed knowledge of the product. How does this translate into your site? Well, is your contact info easy to find? To you have a quick turnaround rate for answering inquiries? That would be one way. A second way of being available is creating and installing filters that narrow down product searches to better fit your customers’ needs.
Excitement is totally contagious. The best salesman is the inventor himself. He knows the ins and outs of his creation. He created it out of a desperate need and he sees salvation resting in his product. As he describes all the mind-blowing nuances of his gadget, he has you drooling. You buy the gizmo. The same has to be true of your product. Do you describe it in a way that conveys your passion for what you sell? Do the images you use relay your product’s soul?
Use these five amazing tips to transfer all of the winning qualities of a winning boutique store to your small business website and start making more sales today.