Apple Boosts Prices on iPhones and Other Products in Europe

While the iPhone 7 Plus introduced today saw a general $20 increase compared to the iPhone 6s Plus it will replace, customers in some countries are finding prices on both the iPhone 7 and 7 Plus and other products increasing by even more due to fluctuations in exchange rates.

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One country significantly affected by the changes is the United Kingdom, where off-contract prices for the iPhone 7 in the UK are £599 for 32 GB, £699 for 128 GB, and £799 for 256 GB, compared to £539, £619, and £699 for the iPhone 6s last year. With its higher price points and the general price increase, the iPhone 7 Plus is seeing even large price jumps of between £100 and £130 for UK customers.

The iPhone 7 and 7 Plus have seen more moderate price increases in euro-based countries like Germany, France, The Netherlands, and Italy. In Germany, for example, the iPhone 7 is priced at €759, €869, and €979, roughly €15 higher than the iPhone 6s was priced prior to today. With the general price increases compounding the currency adjustments for the iPhone 7 Plus, prices have increased by €45 on those corresponding models.

The iPhone isn’t the only Apple product receiving price changes. For example, the 12.9-inch iPad Pro starts at £729 in the UK as of today, an increase from the previous £679. Other iPad models have seen similar increases, while the Apple Pencil has increased from £79 to £99. Accessories such as cases and cables have also seen price increases in the UK.

Related Roundup: iPhone 7

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Source:MacRumors