Apple tonight has posted a new Apple Music ad that continues its “distractingly good” campaign. The ad stars Drake, an artist who has developed a good relationship with Apple and its music service.
In the ad, Drake is working out with a friend and listening to music. When his friend leaves, he decides to use Apple Music’s curated “Pop Workout” playlist to play Taylor Swift’s “Bad Blood.” Drake then begins dancing around the gym while lip synching. He eventually goes back to his workout, but he’s so distracted having a fun time singing Swift’s song that he botches the bench press.
The ad works as a companion to an ad from February in which Taylor Swift works out to Drake and Future’s “Jumpman.” Swift, like Drake, is so distracted by Apple Music that she messes up her workout.
Swift’s latest album, “1989”, is still exclusive to Apple Music. Drake’s “Views” is the first album on the streaming service to be streamed more than 1 billion times. “Views” was also exclusive to Apple Music for a week before expanding to other services. Drake also debuted a 23-minute short film called “Please Forgive Me,” which is meant to be a visual companion to the album, exclusively on the service.
Discuss this article in our forums