Alongside of its events, Apple uses an #AppleEvent “hashflag” on Twitter, and after today’s announcement, the hashtag has been updated with new artwork reflecting the “Unleashed” event.
The updated hashflag features a light blue to darker blue transition, which is in line with the artwork for the event invite. Apple uses hashflags to increase event visibility and build hype on social media networks.
Apple has been using custom Twitter hashflags since late last year, and research done by Agency Creative suggests that these custom hashflags can cost up to $1 million.
This article, “Twitter Hashflag for October 18 ‘Unleashed’ Apple Event Now Live” first appeared on MacRumors.com
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