There are nearly 2 billion websites on the Internet. That number can be quite daunting as you want to make sure that you are not in the bottom rankings, otherwise your website will not be doing well (and your business either).
But how can you make sure that you’re growing a company with so many other websites out there?
The answer: learning the different types of SEO. There are so many benefits of SEO and knowing the ins and outs of the different types can lead you to more success.
Read on to learn about the different types!
Technical SEO is exactly what it sounds like it is! This is a search engine optimization that works based on technical parameters. A search engine will find the website based on these parameters.
So what are these parameters and how does it work?
The goal of using technical SEO is to ensure that search engines can find the site and index it without any problems. That’s why the parameters are in place.
To do this, you should be following these guidelines:
- Create an XML sitemap
- Follow an SEO-friendly website design
- Ensure that the website loads quickly
- Optimize your robots.txt so that search engines can access your site
- Verify your website through Google Search Console
By following these guidelines, you will be following the technical parameters of technical SEO so that search engines can find you and rank your site.
When dealing with on-page SEO, you are dealing with the web pages themselves. Focusing on this type of SEO means you are focusing on making it friendlier to search engines and users who come to your site.
Here’s how to optimize for on-page SEO.
Optimize Page Titles
Page titles are shown in searches. That means that if they are not optimized, they are not going to show up where you want them. This needs to be the first thing you optimize for SEO so that search engines can find your page and know what it is about to properly rank it.
Within a page and a post, you need to optimize the headings. For starters, you need to ensure that you have more than just an H1 heading. You need to have H2 and H3 headings as well to break up larger sections. The search engine can also read these headings to further rank the site.
You should always make sure that your pages look good. Although a search engine can’t see if it looks good per se, there are other factors that play into this. Part of this is how the search engine views your site.
Content SEO has to do with the quality of the content that you are putting on your site. Most of the time, this falls under on-page SEO. However, it is such an important factor that we’re going to review it separately.
As part of content search engine optimization, you need to focus on several components that should always be a part of your content.
For starters, you need to know what keywords you are using in every post or page. These should b incorporated throughout the post, but especially in the title, meta description, a header, the intro, and the conclusion.
Including secondary keywords is also a huge part of the process.
On-page SEO has everything to do with your website and what goes on each individual page of the site. Off-page SEO is a type of SEO that is used to promote your website to a wider audience on the Internet. By using off-page SEO techniques, you will rank higher on Google.
So what can you do to start ranking higher with off-page SEO?
First, you want to focus on link building. This is the process of adding links to other credible websites to your post. This increases your website’s authority.
In addition to external links, you’ll want to internally link to other pages on your site as well (this simply increases the traffic to other pages).
On your site, you should also promote your own brand. To do this, include links to your own social sites for commenting and sharing.
Local SEO is meant for businesses that have local storefronts. This means this is only useful to those that have businesses or stores that someone can physically visit.
To utilize local SEO, you can do several things. The end goal is to get customers and clients in the door of your actual business by using your website and these SEO techniques.
Here are the most important things to do:
- Add the Local Business schema to your homepage (this means your business name, address, contact details, and more)
- Create a Google My Business account
- Put your business on different directories so people can find you in other ways (Yelp, Yahoo, Foursquare, and others)
- Promote your website in local paper directories like newspapers or on other websites like online local newspapers
Local SEO is utilizing any way to promote your business to have people come in to become a customer or client!
Using a reliable SEO agency can help you figure this out as well.
Other Types of SEO
There are a few other types of SEO, such as mobile SEO and eCommerce SEO. Mobile SEO refers to search engine optimization for mobile devices. Since many people use mobile devices to make searches, you want to ensure that your site is mobile-friendly and working properly.
eCommerce SEO refers to search engine optimization for an eCommerce website specifically. You’ll want to optimize product pages, category pages, and more.
Use SEO Services to Expand
Learning the types of SEO is not easy. It takes a lot of work and research.
Luckily, you don’t have to learn all of this – instead, you can use SEO services so you can focus on other things going on in your business. At Search Logistics, we offer many different SEO services that you can benefit from.
Are you curious to learn how we can help you grow your site and your company? Keep browsing our site for more.