Apple Shares New 'The Future of Television' Apple TV Ad
Continuing on with its Apple TV promotions, Apple today shared a new Apple TV ad entitled "The Future of Television." The ad, like other Apple TV ads, features brightly colored television test pattern bars that serve as a background for quick peeks at the TV shows and movies available on the device.
There are glimpses of television shows like The Muppets, The Simpsons, The Late Show with Stephen Colbert, House of Cards, Orange is the New Black, and Game of Thrones. Movies featured include The Martian, The Grand Budapest Hotel, Ant Man, Inside Out and The Wizard of Oz.
The ad also highlights the search tools available on the Apple TV, its Siri capabilities, Apple Music, and the tvOS App Store. Several games are featured, including Disney Infinity 3.0 and Guitar Hero. The ad ends with the video title: "The future of television."
Since its October launch, Apple has been promoting the Apple TV through
similar quick ads shown on television,
colorful billboards that are displayed across a number of cities, web ads, and a
social media campaign.
Apple has been focusing heavily on highlighting the array of content that's available through the device via its App Store, which is fitting as news just hit today suggesting its own streaming television plans have been shelved. Due to an inability to secure deals for its rumored web-based streaming service, Apple is said to be focusing instead on its tvOS App Store, which serves as a conduit for media companies to sell their content to Apple customers.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Top Rated Comments
In fact actually having Apps on Apple TV is worse than DVR, because even though you can access on demand content, many times they'll force ads on you. Whereas with DVR you can skip through ads.
It's not the future, it's the past, a time when you were forced to watch ads ;)
Dave: Siri, show me the newest action games.
Siri: I'm sorry, Dave. I'm afraid I can't do that.
Dave: What's the problem?
Siri: I think you know what the problem is just as well as I do.
Dave: What are you talking about, Siri?
Siri: This mission is too important for me to allow you to jeopardize it.
Dave: I don't know what you're talking about, Siri.
Siri: I can't show you things you are not supposed to see.
Dave: What am I not supposed to see? I was told I would have a choice of what I see?
Siri: You really didn't believe that? Did you?