A little birdy told us that you’re still wondering about the personalization strategy in the field, and by birdy, we mean us, because we’re psychic (We wish!). When it comes to personalizing your message in the digital market, you’ll need to seem like a psychic. You’d be surprised of the many ways you can use personalization, whether it’d be social media, emails, blogs, or more. With this efficient tool, you’ll be able to gather and collect data that highly relates to your audience, which inevitably gets you the targeted audience you were aiming to impress in the first place.
Now if you’re creating a website for your company, a good web host can provide a good amount of customization for your site, in order to cater to your targeted audience better. It can be a daunting task looking for a decent web hosting company, but there are resources online,
a great review page on MangoMatter, just to name one, can point you to the right direction.
Now with that out of the way, let’s get to the nitty-gritty, shall we?
1. Captures the Right Audience
We have found that by
gathering surveys, studies, or user data from list segments, you can write a flawless and efficient email campaign that targets the kind of audience you’re aiming at. Your strategy doesn’t have to seem dull or boring. For instance, if the audience you’re targeting likes TV-shows or movies, you can include pop-culture references in your posts, or emails to give your audience a more personalized experience, while also adding a bit of flavor to your post. It’s a win-win situation. Adding references to your posts sounds simple and fun, and it is, but it’ll also get you a certain type of attention that’ll only boost up your campaign if not sweep your audience off their feet.
2. Stand Out From the Crowd
Personalization gives you a strong boost to stand out from the crowd and have the spotlight on you and your products. Like that move Coca-Cola did, when it took personalization to a whole other level by printing the most common names on their packaging, knowing that it’ll definitely attract the eyes of many and increase purchases. It might sound simple, maybe even doable, but one thing is for sure; it was one clever move.
3. Building a Relationship
The more personally subtle you get, the better. Simple gestures like emails wishing your customers a happy birthday, or a thank you email for joining the email list can go a long way. Personalization helps you build a relationship with your customers that will definitely help your business grow!
4. Gives an identity to your company
Personalization doesn’t only end at your customer’s preferences; it also involves you. Meaning it shows the human side of your business. Simple things like leaving a working reply-to address in emails, or including faces and names, tells your audience they’re dealing with humans, not machines.
5. Better Recommendations
Learning about the customers’ buying habits goes a long way. Throwing in a few personalized recommendations here an there, and you’ve found your way to your customers’ hearts. Instead of asking friends, your customers will turn to you first, knowing that you have their best interest in mind with the personalized emails that you’ll be sending them.
A Happy Customer, A Happier Marketer
Whichever technique you’ll go for to add that personalization effect to your content, it’ll without a doubt leave a mark on your crowd. This helps your content to stick in the minds of your customers, and it’ll be one that they’ll remember for a very long time.
