Google Ads is a great way to advertise your business and generate more revenue. But, there are things you should know about Google Ads before signing up for the service. In this article, you will learn 4 important things about Google Ads as they plan on using it in their online marketing strategy.
1. Google Ads Is A Keyword-driven Advertising Platform
Google ads work through well-crafted keywords and keyphrases. That is why it’s essential when you're managing your PPC campaigns so that they are a success. It works in a way that a user enters a certain term into the search bar and Google Ads displays your advertisement.
Keywords help you reach your target audience and drive more traffic to your site. They are essential for the success of your Google Ads campaigns.
When you create an ad, there are things to look out for with keywords and keyphrases. For instance, it's important that the keyword is relevant to what users search on Google or whatever website they visit afterward. You may have heard of “keyword stuffing” which means including too many unrelated keywords in order to get more traffic towards a certain site by showing up as high as possible when those terms are typed into the search bar.
This practice can result in your ads being disapproved so avoid doing this at all costs! Another thing you should know about using keywords for advertising is trying to stay away from competitive ones such as paid ads campaign management services, PPC campaigns, and paid search management companies.
You can use these terms if they are relevant to your site but just be careful not to overuse them. Remember, there is a fine line between using keywords effectively and keyword stuffing!
Google ads also work with keyphrases instead of only one word or term that the user types into the search bar. This can be a phrase that has been searched for or one that you have created. For example, if someone searches “women's shoes” and they see an ad from your website saying women's wedding pumps in a certain color, this is considered to be effective keyphrase advertising because the user gets what they are looking for when clicking on it.
2. It Can Be Used To Target Specific Audiences
You can reach a specific group of people on the Internet by using Google Ads. Google has many ways you can target specific audiences, including topics related to things that are of interest to your audience and device preferences for which devices they want ads shown on.
The more information you have about your customers' interests, the better chance you have at showing them specific ads they will be interested in clicking on. Targeting based on things like location is also important because it allows advertisers to reach potential customers who might not usually see their products advertised online or offline if certain demographics aren't being targeted.
You may even decide to target a particular group isn't necessary simply because there's no need for it. Google offers plenty of great tools with various options available so you don't need to worry about things not being covered.
3. They Offer A Variety Of Ad Types
There are multiple ad types you can use with Google Ads. They include the following:
- Search Ads
- Shopping Adverts
- Video Ads
- Text Ads
- Picture Ads
- Display Network ads
You can choose whichever type of ad is appropriate for your business. It's important to incorporate multiple types to see the best results. This will ensure you reach out to the widest audience possible.
For example, if you sell clothes, it might be best to create a video ad that displays your products in motion. This should give customers an idea of what they're receiving without having them wait for packages to arrive.
4. The More You Spend, The Higher You'll Appear In Search
You should be ready to invest more money if you want to have a higher appearance in search. This is because Google Ads uses things called "ad rank" and "maximize lift".
Ad Rank looks at your bid, the relevance of your keywords, how much competition there is for those terms, as well as things like landing page experience or ad quality. This will determine whether you are above or below the first page of results on google when someone searches for something related to what you're advertising about. Max CPM bids basically tell Google that this keyword deserves its own spot on the top three ads at least half of the time it shows up.
If someone clicks an ad that has a max CPM bidding strategy attached they'll be paying more per click than usual even though the advertiser will be spending more.
Google Ads is essential for a modern business and you should incorporate it. It's great for PPC campaigns because it works with keywords and phrases. You can find specific audiences with it and there's a variety of ad types you can use. The important thing to remember is that the more you spend, the higher your ranking so invest in it. Good luck!
