Apple today won an auction for world screen rights to "Songwriter," a documentary about popular singer Ed Sheeran, reports Deadline.

Apple paid "low to mid-seven figures" for the rights to the documentary, and the company plans to make it an event release that will include a theatrical component along with a debut on Apple platforms.

edsheeransongwriter
"Songwriter" was directed by Murray Cummings, Sheeran's cousin, and it is said to be an "intimate, beautifully photographed" documentary that covers the creation of Sheeran's best-selling "Divide" album.

The film offers a glimpse inside the "intense collaborative process" that resulted in some of Sheeran's biggest hits, and it provides a look back at Sheeran's childhood through never-before-seen footage.

Along with Sheeran, the documentary will feature legendary producer Benny Blanco and musicians that include Amy Wadge, Johnny McDaid, Ryan Tedder, and Julia Michaels.

The documentary first premiered in Berlin, and tonight, will be shown at the Tribeca Film Festival in New York.

Top Rated Comments

SigurTom Avatar
79 months ago
Pass. Hard pass.
Score: 8 Votes (Like | Disagree)
chucker23n1 Avatar
79 months ago
Someone whose career started seven years ago needs a documentary already?
Score: 7 Votes (Like | Disagree)
Veinticinco Avatar
79 months ago
Oh dear. Another bandwagon-jumping exercise in trying to be relevant.

I guess the ginger busker is laughing all the way to the bank.
Score: 5 Votes (Like | Disagree)
CodexMonkey Avatar
79 months ago
I guess the ginger busker is laughing all the way to the bank.
1/ I guess by "Ginger" you mean that as an insult, as the colour of one’s hair is directly related to their ability to be talented?
2/ I guess by "Busker" you mean that as an insult, as in "someone who stands and plays a guitar, usually other people’s songs". Or do you actually mean "someone who stands and plays guitar but writes their own songs" like, say, Bob Dylan, or Joni Mitchell, or Van Morrison, or Joan Baez, or Johnny Cash, or Neil Young, or Leonard Cohen, or Tom Petty, or Carole King (I got bored and gave up)...?

Yeah, I get ya. Talentless Blonde/Brunette/Red/Grey/Smoky/Mauve/Salmon-Haired buskers the lot of ’em. Bet they’re ALL laughing all the way to the bank. What has the world come to when people like that get documentaries about them and others (I’m looking at you, Kajagoogoo) barely get a look in..?
Score: 3 Votes (Like | Disagree)
terrapinjess Avatar
79 months ago
He’s not wearing an Apple Watch (yet)
Score: 3 Votes (Like | Disagree)
-BigMac- Avatar
79 months ago
My girlfriend will actually lose her mind over this.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...
maxresdefault

The MacRumors Show: Apple's iPad Event Finally Announced!

Friday April 26, 2024 8:31 am PDT by
On this week's episode of The MacRumors Show, we discuss the announcement of Apple's upcoming "Let loose" event, where the company is widely expected to announce new iPad models and accessories. Subscribe to The MacRumors Show YouTube channel for more videos Apple's event invite shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Apple CEO Tim...
ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...