Apple Plans to Have Streaming TV Service Ready to Launch by Mid-April

Apple is aiming to have its video streaming service ready for launch in mid-April, reports The Information. The tidbit about Apple's service was shared in a wider piece on Amazon's plans for Amazon Prime Video.

According to the report, Apple has been telling entertainment companies who will have content available through the service to be ready for a launch in mid-April. A release date is said to be planned within a few weeks of the mid-April launch target.

apple tv app hero
A mid-April launch is in line with previous rumors that have suggested Apple's streaming service could launch early in 2019. The service is believed to feature Apple's own content along with content from third-party companies like HBO and STARZ.


Apple is planning to make the service available through its existing TV app, and at least some of Apple's own content will be provided to Apple users for free.

While the service is said to be launching in the United States first, Apple has ambitious plans to expand it to more than 100 countries during 2019.

Apple has over two dozen original TV shows in the works, many of which have entered the casting phase and are likely close to being filmed, if filming has not already started. Apple has also signed deals for multiple movies and has brought on well-known TV producers like Jason Katims and Justin Lin for exclusive TV shows and movies.

Content runs the gamut from dramas and comedies to children's shows and science fiction. A full list of the projects that Apple has in the works is available in the original content section of our Apple TV roundup.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)
Related Forum: Apple TV and Home Theater

Top Rated Comments

AngerDanger Avatar
68 months ago
It's great that Apple is planning on throwing its hat in the streaming service ring, but if I try to watch the same TV show twice on one Apple TV, is there a chance that a software bug could result in me being able to hear the actual production of said TV show even if the producers haven't accepted my request to attend the filming?
Score: 19 Votes (Like | Disagree)
QCassidy352 Avatar
68 months ago
Who's asking for this? Seriously, who? I'm a big Apple fan and firmly in their ecosystem, but with Netflix, Prime, Hulu, HBO, YouTube, Disney (soon) and all the rest, do we really need another one? What void are they filling that's not already adequately covered ten times over?
Score: 12 Votes (Like | Disagree)
bpeeps Avatar
68 months ago
March 27th Apple event for this and the News subscriptions and some new hardware (iPads, AirPods)
Bookmarking this because you’re probably right.
[doublepost=1548733540][/doublepost]
It's great that Apple is planning on throwing its hat in the streaming service ring, but if I try to watch the same TV show twice on one Apple TV, is there a chance that a software bug could result in me being able to hear the actual production of said TV show even if the producers haven't accepted my request to attend the filming?
This is a bad joke.
Score: 6 Votes (Like | Disagree)
redpandadev Avatar
68 months ago
If it's another on-demand style content provider like Netflix, Hulu, Amazon Prime Video it has a very high likelihood of failing. This is an industry model that is already quite mature with large customer bases and massive content deals in place. There isn't a lot of room for a new player here. I doubt that people are going to be willing to pay what Apple will charge for the content that they will bring to the table. I doubt even more that people will be willing to switch from their current services. They'd need to target bringing the ENTIRE iTunes catalog of Movies and TV plus original content to streaming with a price no higher than about 14.99 to make anyone even think about it.

On the other hand, if they plan to offer live TV and compete with PS Vue, DirecTV Now, YouTube TV, Hulu Live, Philo, etc they could stand to succeed in a big way. This model is in its very infancy and no single provider has found exactly the right mix of content (channels), price, and features. There is a ton of room for growth and this area is just begging for someone to swoop in and do it right.
Score: 5 Votes (Like | Disagree)
sinsin07 Avatar
68 months ago
Couldn’t they just buy Netflix instead?
Enough with the "Can't they just by Netflix?"
Is this what Steve meant when he said “I finally cracked it!” ?
We can't ask him so maybe it's time to move on from that question.
Score: 4 Votes (Like | Disagree)
Greymacuser Avatar
68 months ago
And still no professional desktops.
I guess they had just enough screws to get the streaming service ready.
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....