AirPods Shipments Expected to Double to 60 Million This Year on Strength of AirPods Pro
Shipments of Apple's popular AirPods lineup are projected to double to 60 million in 2019, according to Bloomberg. The strong growth is due in part to "much higher" early demand for AirPods Pro than Apple had expected.
The $249 AirPods Pro -- which offer noise cancellation and water resistance -- have surpassed expectations and demand for them is pushing Apple’s assembly partners against capacity and technical constraints, a person familiar with the matter said. Multiple suppliers are competing for the business of manufacturing the Pro earphones, though some are still building up the technical proficiency.
After a ramp-up in popularity of the original AirPods, which debuted in late 2016, Apple has released two updates to the lineup this year, with second-generation AirPods in March and the new AirPods Pro just a few weeks ago.
Apple Watch and AirPods are the two cornerstones of Apple's push into wearables so far, and both have seen strong growth over the past few years. AirPods are the market leader in true wireless earphones, which are proving popular with consumers. While there are some competitors like Sony and Google already in the market, the launch of Microsoft's Surface Earbuds has been pushed back until at least March.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Top Rated Comments
I love them! The noise cancellation works great!
https://www.aboveavalon.com/notes/2019/11/19/airpods-are-becoming-a-platform
I do believe that with the AirPods, Apple is well on its way to own the wireless headphones market. While the detractors will dismiss it as overpriced for the sound quality, they once again (predictably) miss the big picture.
This is a runaway train that would be pretty difficult to stop or even slow.