Apple Suppliers Worried About iPhone Demand, Production Ramp-Up for New iPhones Reportedly Postponed

Most of the factories in China that supply devices and components to Apple are back to churning out products, but Apple suppliers are said to be worried about how much demand there will be for the current iPhone models and the new iPhones expected in the fall.

fouriphones2020
According to Reuters, a senior official at one of Apple's major supply companies said that orders for quarter ending in March are likely to drop 18 percent compared with the previous year. Production ramp-up for new 5G iPhones has also been postponed, though the official said it is still possible iPhones could launch as scheduled.

"No one is talking about manpower or material shortage (in China) anymore. Now everyone is looking at whether demand from U.S. and Europe could keep up," said the person, who has direct knowledge of the matter. "The focus now is the demand from consumers in the U.S. and Europe."

An Apple display supplier that had anticipated shipping 70 million ‌iPhone‌ displays to Apple is considering lowering that target to 58 million as well as reducing the workforce at its Apple production lines in Vietnam.

One supplier in Malaysia, a country now facing shutdowns, says that things are changing "on a day by day basis" because of ongoing supply chain disruptions.

Some suppliers are not expecting a drop in demand, however. An ‌iPhone‌ sensor supplier told Reuters that the current quarter was better than last year, and that the second quarter will also likely see a higher volume of shipments. "We are still producing as per the forecast given to us," said the source.

A report from Nikkei earlier this week suggested that Apple is considering delaying the 2020 iPhone launch by months, but that no decision had been made yet. The same report suggested that some suppliers have been asked to defer mass production schedules for two to three months, which is also mentioned in Reuters' report.

DigiTimes this morning said that suppliers who make printed circuit boards for the ‌iPhone‌ had not been asked to postpone volume production for components designed for the 2020 ‌iPhone‌, so there seem to be mixed reports coming from the supply chain at this time.

A week ago, Bloomberg said that the ‌iPhone‌ 12 models are still on course for a fall launch, so whether there will be changes to Apple's typical September ‌iPhone‌ launch plans remains to be seen.

Top Rated Comments

JPack Avatar
53 months ago

tbh I dont really see a huge decrease of iPhone demand in 2020. Maybe a bit, but not much.
The two year contracts will still be taken out no matter what. Other puchases will simply be postphoned to summer / fall 2020.
Just ignore the pile of bodies next to the hospital and the 20% unemployment rate.

Yeah, I'm sure demand will be unaffected.
Score: 38 Votes (Like | Disagree)
1rottenapple Avatar
53 months ago

I mean, nice speculation, but that isn't playing out at the moment. If anything, people are using a ton of Apple Services, sitting at home.

Phones are the last thing people will give up.

20% unemployment is ridiculous and things have to get A LOT worse for that to play out. Piling up bodies? There are a few bad places, but the 80,000 Americans that died from the flu in 2018 still means this has a long way to go. Let's chill for a bit before sounding more alarm bells.

Don't we have enough of that already?
The difference is this virus has totally captured the world audience compared to a regular flu. Flights have stop, border crossing etc... people are losing jobs and maybe out of the employment pool for a significant amount of time. I just hope I’m totally wrong but when more than 500 NYPD cops test positive, this is a big deal. It will take years for the economy to recover because the economy and psychology goes hand in hand. If people feel safe they will spend money, buy cars, buy homes, drop 1k on a phone. But heck if people don’t feel safe they’ll hoard toilet paper and money.
Score: 21 Votes (Like | Disagree)
christianmiller Avatar
53 months ago
I want my next iPhone made in the USA and I am willing to pay a higher price for it.
Score: 18 Votes (Like | Disagree)
Mr. Dee Avatar
53 months ago
Its not like I was gonna buy one anyway. Its an unpredictable time right now and I think for the common man and woman, they are worried about will there by any money to pay rent, buy food; will they even have a job in two months, will their health be intact. Luxury like this will not be at the top of the list. Pre COVID, your average person might have splurged on a new iPhone come fall. Sure, the super wealthy, those making 200k per year or even 75K will buy it, but just understand, thats not a reflection of the market. The iPhone is an aspirational device, but not everyone can afford to spend that amount right now.
Score: 13 Votes (Like | Disagree)
unchecked Avatar
53 months ago
It’s really hard to justify any big ticket purchases or non-essentials in these economic circumstances and wallets will tighten throughout this and quite possibly into next year. Demand will undoubtedly take a hit.
Score: 11 Votes (Like | Disagree)
Baymowe335 Avatar
53 months ago

Just ignore the pile of bodies next to the hospital and the 20% unemployment rate.

Yeah, I'm sure demand will be unaffected.
I mean, nice speculation, but that isn't playing out at the moment. If anything, people are using a ton of Apple Services, sitting at home.

Phones are the last thing people will give up.

20% unemployment is ridiculous and things have to get A LOT worse for that to play out. Piling up bodies? There are a few bad places, but the 80,000 Americans that died from the flu in 2018 still means this has a long way to go. Let's chill for a bit before sounding more alarm bells.

Don't we have enough of that already?
Score: 11 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...