Take a Look Inside Apple's New Retail Store in Bangkok

Apple's newest retail store in Bangkok, Thailand is set to open in just a few hours, and ahead of the store's launch, MacRumors reader Scott Nibley shared some photos of the store's interior taken during the location's soft opening.

applebangkokoutdoors
The new store is Apple's second retail location in Thailand, joining Apple Iconsiam, which opened in November 2018.

applebangkokexterior
Apple's new Bangkok store features a cylindrical two-story glass design with a flat roof.

applebangkokproducttables

applebangkokproducttables2
Inside, there are product tables arranged in a ring shape around the store's floor, with shelves for displaying products located around the walls.

applebangkokapplelogo
There's a winding staircase in the middle of the store with a wood base that spirals up to the ceiling, which goes to a second floor.

applebangkokstaircase
The second floor features another product area along with forum seating and a large screen that may be the future home of Today at Apple sessions. The store may undergo internal changes eventually, as social distancing measures are in place at the current time to maximize spacing between customers.

applebangkoksecondfloor

applebangkokforumarea
The exterior of the location is surrounded by trees to block out the sun, and the large glass windows look out over the plaza and street below.

applebangkoktrees
The store is set to open on Friday, July 31 at 10:00 a.m. local time in Thailand.

Top Rated Comments

pingchp Avatar
49 months ago

Y’all know we’re interested in the floor that’s below ground too, right? Let’s hear about that. Is it employee only? Is it guarded from walking down those steps?
You can go down there without any blocking sign. They have boardroom which is preserve for corporate / developer / pre-book only and there is 5 public restrooms that everyone can use.
Score: 4 Votes (Like | Disagree)
Baymowe335 Avatar
49 months ago
Looks pimp.
Score: 3 Votes (Like | Disagree)
jakeowens Avatar
49 months ago
wow that wood middle/roof is insane.
Score: 3 Votes (Like | Disagree)
planteater Avatar
49 months ago
Too upscale for my humble self, but it is nice. Enjoy, Bangkok.
Score: 2 Votes (Like | Disagree)
DailySlow Avatar
49 months ago

I think the technique for bending wood is to use steam. I noticed a lot of this style architecture when I was visiting Bali and the Gili Islands. Even some pretty modest resorts had impressive wood like this in some of the common areas. Lots of skilled local craftsmen in the area. However they didn't have the big glass and steel pieces for such a ceiling which is where all the money is in this project.
Yes steam - and actually a temporary form can be made (for something as heavily designed with specs like this structure) and the steamed wood pressed in for a bit until cooled - then stiffened in its required shape. All you need is a temporary/crude form of 1/4 of the column, bottom to top, and curve a bunch of wood strips stepped up from the bottom.
Score: 1 Votes (Like | Disagree)
joelhinch Avatar
49 months ago
Expensive treehouse.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...