{"id":22920,"date":"2011-10-06T09:28:22","date_gmt":"2011-10-06T08:28:22","guid":{"rendered":"http:\/\/www.pcvesti.com\/?p=22920"},"modified":"2011-10-06T09:28:22","modified_gmt":"2011-10-06T08:28:22","slug":"ericsson-istrazivanje-tv-video-trendovi-2011","status":"publish","type":"post","link":"https:\/\/www.pcvesti.com\/?p=22920","title":{"rendered":"Ericsson istra\u017eivanje &#8211; TV &#038; Video trendovi 2011"},"content":{"rendered":"<ul>\n<li>Distribucija programa \u201cna zahtev\u201d putem Interneta nastavlja da raste<\/li>\n<li>Upotreba dru\u0161tvenih medija uti\u010de na na\u010din kako korisnici gledaju televiziju<\/li>\n<li>Izra\u017eena \u017eelja korisnika da plate za nov sadr\u017eaj<\/li>\n<li>Kvalitetne usluge streaminga smanjuju stopu piraterije<\/li>\n<\/ul>\n<p>Ericsson ConsumerLab objavio je rezultate studije pod nazivom \u201cTV &amp; Video Consumer Trend Report 2011\u201d, koji pokazuju da korisnici provode manje vremena gledaju\u0107i emitovani tv program, odnosno da se pove\u0107ava broj istih koji prate strimovan online sadr\u017eaj na zahtev (on-demand). Vi\u0161e od 44% ispitanika istaklo je da barem jednom nedeljno gleda strimovan online sadr\u017eaj na zahtev, dok je 80% reklo da barem jednom nedeljno gleda emitovani tv program.<\/p>\n<p><!--more-->Istra\u017eivanje je sprovedeno u Australiji, Austriji, Brazilu, Kini, Nema\u010dkoj, Holandiji, Rusiji, \u0160paniji, \u0160vedskoj, Tajvanu, Velikoj Britaniji, SAD-u i Ju\u017enoj Koreji. Ukupno su sprovedena 22 kvalitativna i 13.000 kvantitativnih intervjua koji \u010dine uzorak od gotovo 400 miliona potro\u0161a\u010da.<\/p>\n<p>Anders Erlandson, Senior Advisor u Ericsson ConsumerLab-u, istakao je: \u201cNa\u0161a studija pokazuje da pra\u0107enje programa na zahtev postaje sve popularnije, dok je emituju\u0107i program i dalje najzastupljeniji vid gledanja televizije. Danas korisnici \u017eele obe usluge. Porast novog trenda za sad ne uti\u010de negativno na TV i video kao \u0161to je popularizacija Interneta uticala na \u0161tampane medije. Mi danas samo gledamo TV na vi\u0161e na\u010dina.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>(SAD, Velika Britanija, Nema\u010dka, \u0160vedska, \u0160panija, Tajvan)<\/p>\n<p>Tako\u0111e, istra\u017eivanje je pokazalo da na gledanje televizije uti\u010de i kori\u0161\u0107enje dru\u0161tvenih mre\u017ea. Vi\u0161e od 40% ispitanika je odgovorilo da koristi dru\u0161tvene mre\u017ee na razli\u010ditim mobilnim ure\u0111ajima dok gledaju televiziju.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cDetaljni intervjui koje smo spoveli \u2013 pogotovo u SAD-u koji je predvodnik TV i video trendova \u2013 pokazuju na koji na\u010din dru\u0161tvene mre\u017ee uti\u010du na gledanje televizije. Ve\u0107ina porodica kombinuje gledanje televizije sa kori\u0161\u0107enjem Twitter-a, Facebook-a, slanjem poruka i diskusijama na forumima o tome \u0161ta gledaju. To je posebno izra\u017eeno prilikom gledanje \u201creality\u201d programa i sportskih takmi\u010denja. Ovaj vid komunikacije daje novu dimenziju gledanju televizije. Korisnicima je znatno zabavnije da gledaju takav sadr\u017eaj komentari\u0161u\u0107i na dru\u0161tvenim mre\u017eama kako je neko grozno obu\u010den, lo\u0161e peva ili da sa svojim prijateljima proslave pogodak svog tima\u201d, zaklju\u010duje Erlandson.<\/p>\n<p>\u0160to se ti\u010de \u017eelja samih korisnika, na prvom mestu je i dalje kvalitet TV ure\u0111aja dok su manje va\u017ene dodatne opcije poput 3D prikaza.<\/p>\n<p>Studija je pokazala i koliko prose\u010dno korisnici provode vremena pred TV-om i koliko procenata od ukupne gledanosti ide na ra\u010dun programa na zahtev. Korisnici u Nema\u010dkoj na gledanje televizije potro\u0161e oko 25 sati nedeljno, ali samo 28% njih gleda sadr\u017eaj na zahtev. Na drugoj strani, u \u0160paniji \u010dak 44% korisnika televizije u\u017eiva u sadr\u017eaju na zahtev.<\/p>\n<p>Ericsson ConsumerLab izve\u0161taj fokusiran je na aktivnosti korisnika i na njihova iskustva u domenu telekomunikacionih i TV usluga i poroizvoda. On je kreiran kako bi pomogao operatorima da bolje razumeju svoje korisnike u cilju kreiranja \u0161to atraktivnijih ponuda.<\/p>\n<p>Vi\u0161e materijala mo\u017eete prona\u0107i na:<a href=\"http:\/\/www.ericsson.com\/broadcast_room\" target=\"_blank\">www.ericsson.com\/broadcast_<wbr>room<\/wbr><\/a><\/p>\n<p align=\"justify\"><em>Ericsson je vode\u0107i svetski dobavlja\u010d\u00a0tehnologija i usluga telekomunikacionim<\/em><\/p>\n<p align=\"justify\"><em>operatorima. Ericsson je lider u 2G, 3G i 4G mobilnim tehnologijama, pru\u017ea podr\u0161ku<\/em><\/p>\n<p align=\"justify\"><em>mre\u017eama sa preko 2 milijarde pretplatnika i nalazi se na vode\u0107oj poziciji u oblasti<\/em><\/p>\n<p align=\"justify\"><em>pru\u017eanja usluga. Kompanijski portfolio \u010dine mre\u017ene infrastrukture za mobilnu i fiksnu<\/em><\/p>\n<p align=\"justify\"><em>telefoniju, telekomunikacione usluge, softver, \u0161irokopojasna i multimedijalna re\u0161enja<\/em><\/p>\n<p align=\"justify\"><em>za operatore, preduze\u0107a i medijske ku\u0107e. Zajedni\u010dke investicije Ericssona, Sony<\/em><\/p>\n<p align=\"justify\"><em>Ericsson i ST-Ericsson, pru\u017eaju korisnicima personalne mobilne ure\u0111aje bogate<\/em><\/p>\n<p align=\"justify\"><em>funkcijama.<\/em><\/p>\n<p align=\"justify\"><em>Ericsson isti\u010de svoju viziju \u201ebiti primarni pokreta\u010d\u00a0 u svetu sveop\u0161tih komunikacija\u201c\u00a0 kroz<\/em><\/p>\n<p align=\"justify\"><em>inovativnost, tehnologiju i odr\u017eiva poslovna re\u0161enja. Posluju\u0107i u 180 zemalja,vi\u0161e od<\/em><\/p>\n<p align=\"justify\"><em>90.000 zaposlenih realizovalo je prihod od 203,3 milijarde SEK (28,2 milijarde USD) u<\/em><\/p>\n<p align=\"justify\"><em>2010. godini. Kompanija je osnovana 1876. godine sa sedi\u0161tem u Stokholmu u<\/em><\/p>\n<p align=\"justify\"><em>\u0160vedskoj i registrovana je na berzama NASDAQ OMX Stockholm i NASDAQ New<\/em><\/p>\n<p align=\"justify\"><em>York.<\/em><em><br \/>\n<\/em><\/p>\n<p><a href=\"http:\/\/www.ericsson.com\/\" target=\"_blank\">www.ericsson.com\u00a0\u00a0<\/a><br \/>\n<a href=\"http:\/\/www.twitter.com\/ericssonpress\" target=\"_blank\">www.twitter.com\/ericssonpress<\/a><br \/>\n<a href=\"http:\/\/www.facebook.com\/technologyforgood\" target=\"_blank\">www.facebook.com\/<wbr>technologyforgood<\/wbr><\/a><br \/>\n<a href=\"http:\/\/www.youtube.com\/ericssonpress\" target=\"_blank\">www.youtube.com\/ericssonpress<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Distribucija programa \u201cna zahtev\u201d putem Interneta nastavlja da raste Upotreba dru\u0161tvenih medija uti\u010de na na\u010din kako korisnici gledaju televiziju Izra\u017eena \u017eelja korisnika da plate za nov sadr\u017eaj Kvalitetne usluge streaminga smanjuju stopu piraterije Ericsson ConsumerLab objavio je rezultate studije pod nazivom \u201cTV &amp; Video Consumer Trend Report 2011\u201d, koji pokazuju da korisnici provode manje vremena gledaju\u0107i emitovani tv program, odnosno da se pove\u0107ava broj istih koji prate strimovan online sadr\u017eaj na zahtev&#8230; <\/p>\n<div class=\"more-container\"><a class=\"more-link\" href=\"https:\/\/www.pcvesti.com\/?p=22920\" itemprop=\"url\">Continue reading<\/a><\/div>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","ngg_post_thumbnail":0,"slim_seo":{"title":"Ericsson istra\u017eivanje - TV & Video trendovi 2011 - PCVesti","description":"Distribucija programa \u201cna zahtev\u201d putem Interneta nastavlja da raste Upotreba dru\u0161tvenih medija uti\u010de na na\u010din kako korisnici gledaju televiziju Izra\u017eena \u017eelja"},"footnotes":""},"categories":[10,5],"tags":[],"class_list":["post-22920","post","type-post","status-publish","format-standard","hentry","category-ostalo","category-pc-vesti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ericsson istra\u017eivanje - TV &amp; Video trendovi 2011 - PCVesti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcvesti.com\/?p=22920\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ericsson istra\u017eivanje - TV &amp; Video trendovi 2011 - PCVesti\" \/>\n<meta property=\"og:description\" content=\"Distribucija programa \u201cna zahtev\u201d putem Interneta nastavlja da raste Upotreba dru\u0161tvenih medija uti\u010de na na\u010din kako korisnici gledaju televiziju Izra\u017eena \u017eelja korisnika da plate za nov sadr\u017eaj Kvalitetne usluge streaminga smanjuju stopu piraterije Ericsson ConsumerLab objavio je rezultate studije pod nazivom \u201cTV &amp; Video Consumer Trend Report 2011\u201d, koji pokazuju da korisnici provode manje vremena gledaju\u0107i emitovani tv program, odnosno da se pove\u0107ava broj istih koji prate strimovan online sadr\u017eaj na zahtev... 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