{"id":27001,"date":"2013-08-12T20:57:49","date_gmt":"2013-08-12T19:57:49","guid":{"rendered":"http:\/\/www.pcvesti.com\/?p=27001"},"modified":"2013-08-12T20:57:49","modified_gmt":"2013-08-12T19:57:49","slug":"htc-predstavlja-novu-globalnu-brend-platformu","status":"publish","type":"post","link":"https:\/\/www.pcvesti.com\/?p=27001","title":{"rendered":"HTC PREDSTAVLJA NOVU GLOBALNU BREND PLATFORMU"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" class=\"alignleft size-full wp-image-27002\" alt=\"HTC Logo\" src=\"http:\/\/www.pcvesti.com\/wp-content\/uploads\/2013\/08\/htc_logo.jpeg\" srcset=\"https:\/\/www.pcvesti.com\/wp-content\/uploads\/2013\/08\/htc_logo.jpeg 225w, https:\/\/www.pcvesti.com\/wp-content\/uploads\/2013\/08\/htc_logo-150x150.jpeg 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>Tajpej, Tajvan &#8211; 12. Avgust 2013 \u2013 HTC, globalni lider u pogledu inovacija i dizajna u oblasti mobilnih komunikacija, danas je predstavio svoju najmo\u0107niju marketin\u0161ku kampanju do sada. Nova brend platforma \u201cChange\u201d je dugoro\u010dna strategija koja slavi HTC uticaj na mobilnu industriju tokom prethodnih 17 godina. Uvode\u0107i potpuno inovativan pristup koji \u0107e transformisati industriju, kampanja predstavlja najve\u0107e do sada ulaganje kompanije HTC u marketing i obra\u0107a se korisnicima kroz \u0161irok spektar tradicionalnih i digitalnih medija.<\/p>\n<p>Pokre\u0107u\u0107i globalnu platformu, nova above-the-line kampanja \u0107e biti pokrenuta od avgusta 2013. godine. Predstavljaju\u0107i \u010duvenog glumca i re\u017eisera Roberta Dauni D\u017euniora (Robert Downey Jr.) prva reklama \u0107e biti pu\u0161tena na YouTube kanalu 15. avgusta, a nju \u0107e zatim pratiti serija bioskopskih i TV ostvarenja.<\/p>\n<p>\u201cInovativnost, autenti\u010dnost i smelost su postavili HTC na mesto pokreta\u010da promena u mobilnoj industriji. Na\u0161a originalna i razigrana platforma pod nazivom Change je potpuno jedinstvena i povezuje na\u0161 brend sa istim kvalitetima po kojima su na\u0161i telefoni ve\u0107 poznati. Ovom kampanjom potvr\u0111ujemo da je uloga HTC-a na mobilnom tr\u017ei\u0161tu da defini\u0161e promene i da predvodi industriju u razvoju najnovijih i najinovativnijih tehnologija\u201d, istakao je Ben Ho, HTC marketing direktor.<\/p>\n<p><!--more-->Lice za promene<\/p>\n<p>Jedno od najpopularnijih lica sa velikih ekrana, Robert Dauni D\u017eunior (Robert Downey Jr.) je potpisao dvogodi\u0161nji ugovor sa HTC korporacijom. Pored uloge u reklami, on je dodao i svoj li\u010dni pe\u010dat kampanji blisko sara\u0111ivaju\u0107i sa HTC-ovom globalnom agencijom 171 Worldwide (WWP Group) kako bi oblikovali kreativni pravac nude\u0107i razli\u010dita tuma\u010denja HTC akronima.<\/p>\n<p>Slave\u0107i promene<\/p>\n<p>Brend platforma \u0107e imati tri faze koje \u0107e po\u010deti sa inicijalnom oglasnom kampanjom koja nagla\u0161ava \u0161ta HTC zna\u010di ljudima. Druga faza predstavlja kako su neke HTC inovacije kao \u0161to su BlinkFeed, Video Highlights i BoomSound promenile mobilnu industriju, dok \u0107e naredna faza biti fokusirana na to kako HTC proizvodi podsti\u010du pojedince da unose promene u svoje \u017eivote<\/p>\n<p><!--more-->Word randomiser aplikacija koja se na nalazi na HTC.com sajtu i koja je promovisana putem dru\u0161tvenih medija Facebook, Google+ i Twitter kreirana je sa ciljem da omogu\u0107i ljudima da identifikuju najneobi\u010dnije interpretacije HTC-a.<\/p>\n<p>&nbsp;<\/p>\n<p>HTC<\/p>\n<p>Osnovana 1997. HTC korporacija (HTC) je kreirala mnoge nagra\u0111ivane mobilne ure\u0111aje i inovacije. Postavljaju\u0107i korisnike u centar svega \u0161to rade, HTC pomera granice u dizajnu i tehnologiji kreiraju\u0107i inovativno i li\u010dno iskustvo za korisnike \u0161irom sveta. HTC portfolio \u010dine pametni telefoni i tablet ure\u0111aji sa HTC Sense\u00ae korisni\u010dkim interfejsom. HTC se kotira na Tajvanskoj berzi. Za vi\u0161e informacija posetite <a href=\"http:\/\/www.htc.com\" target=\"_blank\">www.htc.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p># # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tajpej, Tajvan &#8211; 12. Avgust 2013 \u2013 HTC, globalni lider u pogledu inovacija i dizajna u oblasti mobilnih komunikacija, danas je predstavio svoju najmo\u0107niju marketin\u0161ku kampanju do sada. Nova brend platforma \u201cChange\u201d je dugoro\u010dna strategija koja slavi HTC uticaj na mobilnu industriju tokom prethodnih 17 godina. Uvode\u0107i potpuno inovativan pristup koji \u0107e transformisati industriju, kampanja predstavlja najve\u0107e do sada ulaganje kompanije HTC u marketing i obra\u0107a se korisnicima kroz \u0161irok spektar tradicionalnih&#8230; <\/p>\n<div class=\"more-container\"><a class=\"more-link\" href=\"https:\/\/www.pcvesti.com\/?p=27001\" itemprop=\"url\">Continue reading<\/a><\/div>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","ngg_post_thumbnail":0,"slim_seo":{"title":"HTC PREDSTAVLJA NOVU GLOBALNU BREND PLATFORMU - PCVesti","description":"Tajpej, Tajvan - 12. Avgust 2013 \u2013 HTC, globalni lider u pogledu inovacija i dizajna u oblasti mobilnih komunikacija, danas je predstavio svoju najmo\u0107niju marke"},"footnotes":""},"categories":[5,12],"tags":[],"class_list":["post-27001","post","type-post","status-publish","format-standard","hentry","category-pc-vesti","category-pdamobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HTC PREDSTAVLJA NOVU GLOBALNU BREND PLATFORMU - PCVesti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcvesti.com\/?p=27001\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HTC PREDSTAVLJA NOVU GLOBALNU BREND PLATFORMU - PCVesti\" \/>\n<meta property=\"og:description\" content=\"Tajpej, Tajvan &#8211; 12. Avgust 2013 \u2013 HTC, globalni lider u pogledu inovacija i dizajna u oblasti mobilnih komunikacija, danas je predstavio svoju najmo\u0107niju marketin\u0161ku kampanju do sada. Nova brend platforma \u201cChange\u201d je dugoro\u010dna strategija koja slavi HTC uticaj na mobilnu industriju tokom prethodnih 17 godina. Uvode\u0107i potpuno inovativan pristup koji \u0107e transformisati industriju, kampanja predstavlja najve\u0107e do sada ulaganje kompanije HTC u marketing i obra\u0107a se korisnicima kroz \u0161irok spektar tradicionalnih... 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