{"id":41772,"date":"2018-04-21T18:02:39","date_gmt":"2018-04-21T17:02:39","guid":{"rendered":"http:\/\/www.pcvesti.com\/?p=41772"},"modified":"2018-04-21T18:02:39","modified_gmt":"2018-04-21T17:02:39","slug":"digital-elita-na-ovogodisnjoj-digital-day-konferenciji","status":"publish","type":"post","link":"https:\/\/www.pcvesti.com\/?p=41772","title":{"rendered":"Digital elita na ovogodi\u0161njoj Digital Day konferenciji"},"content":{"rendered":"<p><em>U beogradski <strong>JDP<\/strong>, <strong>8. i 9. maja<\/strong> sti\u017eu eksperti iz polja digitalnog marketinga, u ulogama predava\u010da i panelista najpresti\u017enije regionalne digital konferencije. <\/em><\/p>\n<p>Po osmi put \u0107e prestonica Srbije biti centar znanja i hub najnovijih trendova i tendencija iz polja digitalnog i interaktivnog marketinga.<\/p>\n<p>Signal novog vremena \u0107e se \u0161iriti iz Jugoslovenskog dramskog pozori\u0161ta kroz inspirativna predavanja, dinami\u010dne panele i razmenu ideja sa vrsnim, regionalnim i svetskim stru\u010dnjacima. Sa pozori\u0161ne bine \u0107e se posetiocima, <a href=\"https:\/\/digitalday.rs\/#speakers\">pored ve\u0107 najavljenih<\/a> <strong>Ane An\u0111eli\u0107, Briana Morrissey-a<\/strong>,<strong> Chapin Clark-a<\/strong> i drugih, obratiti i <strong>Fredrik Carlstr\u00f6m<\/strong>,<strong> Branislav Peri\u0107<\/strong>, <strong>Olly Osborne<\/strong>\u2026<\/p>\n<p>Predsednik borda direktora <strong>IAB Europe<\/strong>, <strong>Constantine Kamaras<\/strong>, \u0107e sve\u010dano otvoriti ovogodi\u0161nji Digital Day, najzna\u010dajniju i najpresti\u017eniju digital konferenciju regiona, koju organizuje upravo srpski ogranak IAB-a.<\/p>\n<p><strong>Fredrik Carlstr\u00f6m<\/strong>, osniva\u010d i kreativni direktor <strong>C&amp;CO <\/strong>\u0107e se na ovogodi\u0161njoj konferenciji baviti pitanjem:<strong> \u201cHow digital is dismantling the importance of the brand and what it means to companies, publishers and agencies?\u201d<\/strong><!--more--><\/p>\n<p>Prema Frederikovim re\u010dima, pro\u0161lo je vreme sezonskih kampanja \u010diji je cilj gra\u0111enje brenda. Kompanije sada moraju da po\u010dnu da se bave aktivnom komunikacijom proizvoda, usluga, prodajom i marketingom u isto vreme, a neretko i da reaguju u realnom vremenu.<\/p>\n<p>Frederik iza sebe ima impozantno konsultantsko iskustvo u saradnji s brendovima kao \u0161to su <strong>Bloomberg<\/strong>, <strong>Ikea<\/strong>, <strong>Volvo<\/strong>, <strong>Est\u00e9e Lauder<\/strong>, <strong>MoMA<\/strong>, a posebno zanimljiva stavka jeste saradnja sa <strong>Belom ku\u0107om<\/strong>, za vreme mandata predsednika<strong> Baraka Obame<\/strong>.<\/p>\n<p><strong>Branislav Peri\u0107 <\/strong>\u0107e na Digital Day-u dr\u017eati predavanje pod nazivom <strong>\u201cThe rise of precision advertising and the fall of good old carpet bombing\u201d <\/strong>u okviru kog \u0107e biti re\u010di o va\u017enosti date, kroz poznatu tvrdnju da \u0107e u budu\u0107nosti <strong>\u201cdata biti skuplja od novca\u201d<\/strong>.<\/p>\n<p>Va\u0161e mi\u0161ljenje o ovoj prognozi za budu\u0107nost, mo\u017eete izneti u JDP-u, 8. i 9. maja, a poslednji kontigent karata je u prodaji i \u010deka vas na <a href=\"https:\/\/digitalday.rs\/tickets\/\">ovom linku<\/a>.<\/p>\n<p>Ina\u010de, Branislav dolazi iz Pariza gde je na \u010delu <strong>WITH digital orchestration<\/strong>, konsultantske agencije sa bazama u Parizu i Madridu. Sa svojim dvadeset\u010detvoro\u010dlanim timom svakodnevno se trudi da bude u toku sa najnovijim promenama i trendovima na tr\u017ei\u0161tu, uz globalne klijente kao \u0161to su <strong>Danone, L\u2019Or\u00e9al, Bel<\/strong> i<strong> LVMH<\/strong>.<\/p>\n<p><strong>Steve Dool<\/strong>, biv\u0161i urednik <strong>Complex <\/strong>magazina i brend konsultant, u Beograd sti\u017ee iz dinami\u010dnog Londona.<\/p>\n<p>On \u0107e publici u JDP-u govoriti na temu <strong>\u201cToo Much of a New Thing: When the Chase for What\u2019s Next Dilutes Your Brand?\u201d <\/strong>gde \u0107e se baviti pitanjima kao \u0161to su: \u201cDa li je sve novo i efikasno? Da li je bolje uvek biti druga\u010diji ili graditi brend kroz dugoro\u010dno strate\u0161ko planiranje?\u201d<\/p>\n<p>Steve ima bogato novinarsko i uredni\u010dko iskustvo, kroz rad sa medijima kao \u0161to su <strong>The New York Times, CNN Style, GQ, Fashionista, Vanity Fair, Esquire <\/strong>i<strong> Garage, <\/strong>pored ve\u0107 spomenute pozicije urednika u Complex-u. Fokus mu je uglavnom na umetnosti, dizajnu i modi, kao i na koje na\u010dine ove industrije reaguju na svakodnevne promene u svetu.<\/p>\n<p>Digital Day 2018 \u0107e biti ja\u010di i za predavanje <strong>marketing direktora<\/strong> u kompaniji <strong>VICE<\/strong>, <strong>Olly Osborne-a<\/strong> koji tako\u0111e sti\u017ee iz Londona.<\/p>\n<p>Fokus njegovih interesovanja je kocipiran uglavnom oko pra\u0107enja rasta internacionalne publike, strategije dru\u0161tvenih mre\u017ea i brend marketinga. Olly radi rame uz rame sa internacionalnim timovima <strong>VICE-a<\/strong> kako bi uredni\u010dki i video sadr\u017eaji koje proizvode i distribuiraju na VICE digitalnim platformamam, imali maksimalan reach i engagement.<\/p>\n<p>Pored ve\u0107 najavljenih predavanja, posetioci \u0107e u sklopu konferencije mo\u0107i da poslu\u0161aju i vi\u0161e dinami\u010dnih panela, kao i da u\u010destvuju u pou\u010dnim radionicama.<br \/>\nPoslednji kontigent karata je u prodaji, a svoju ulaznicu mo\u017eete obezbediti na sajtu konferencije <a href=\"https:\/\/digitalday.rs\/#tickets\"><strong>digitalday.rs<\/strong><\/a><strong>.<br \/>\n<\/strong>Vidimo se u JDP-u, 8. i 9. maja na najuzbudljivijoj razmeni ideja i znanja digital profesionalaca!<\/p>\n<p>Izvor: &#8220;Blink<sup>2<\/sup>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U beogradski JDP, 8. i 9. maja sti\u017eu eksperti iz polja digitalnog marketinga, u ulogama predava\u010da i panelista najpresti\u017enije regionalne digital konferencije. Po osmi put \u0107e prestonica Srbije biti centar znanja i hub najnovijih trendova i tendencija iz polja digitalnog i interaktivnog marketinga. Signal novog vremena \u0107e se \u0161iriti iz Jugoslovenskog dramskog pozori\u0161ta kroz inspirativna predavanja, dinami\u010dne panele i razmenu ideja sa vrsnim, regionalnim i svetskim stru\u010dnjacima. Sa pozori\u0161ne bine \u0107e se&#8230; <\/p>\n<div class=\"more-container\"><a class=\"more-link\" href=\"https:\/\/www.pcvesti.com\/?p=41772\" itemprop=\"url\">Continue reading<\/a><\/div>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","ngg_post_thumbnail":0,"slim_seo":{"title":"Digital elita na ovogodi\u0161njoj Digital Day konferenciji - PCVesti","description":"U beogradski JDP , 8. i 9. maja sti\u017eu eksperti iz polja digitalnog marketinga, u ulogama predava\u010da i panelista najpresti\u017enije regionalne digital konferencije. 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Po osmi put \u0107e prestonica Srbije biti centar znanja i hub najnovijih trendova i tendencija iz polja digitalnog i interaktivnog marketinga. Signal novog vremena \u0107e se \u0161iriti iz Jugoslovenskog dramskog pozori\u0161ta kroz inspirativna predavanja, dinami\u010dne panele i razmenu ideja sa vrsnim, regionalnim i svetskim stru\u010dnjacima. Sa pozori\u0161ne bine \u0107e se... 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