{"id":6496,"date":"2009-07-30T06:18:19","date_gmt":"2009-07-30T13:18:19","guid":{"rendered":"http:\/\/www.pcvesti.com\/microsoft-i-yahoo-sklopili-sporazum-o-pretrazivanju\/"},"modified":"2009-07-30T06:18:19","modified_gmt":"2009-07-30T13:18:19","slug":"microsoft-i-yahoo-sklopili-sporazum-o-pretrazivanju","status":"publish","type":"post","link":"https:\/\/www.pcvesti.com\/?p=6496","title":{"rendered":"Microsoft i Yahoo sklopili sporazum o pretra\u017eivanju"},"content":{"rendered":"

Microsoft i Yahoo su u sredu potpisali dugo o\u010dekivani sporazum o pretra\u017eivanju po kome \u0107e Microsoftov pretra\u017eiva\u010d Bing biti pogonski motor za pretra\u017eiva\u010dku lokaciju kompanije Yahoo, a Yahoo \u0107e reklamne usluge vezane za pretra\u017eivanje prodavati za obe kompanije. Sporazum su potpisali \u010delnici kompanija Kerol Barc (Yahoo) i Stiv Bolmer (Microsoft). Sporazum koji je potpisan posle skoro godinu i po dana pregovaranja zapo\u010detog januara 2008. kad je Microsoft neo\u010dekivano poku\u0161ao da kupi Yahoo, ima za cilj da ovim dvema kompanijama pomogne u nadmetanju s pretra\u017eiva\u010dkim gigantom Googleom, koji sude\u0107i po ostvarenim prihodima vlada tr\u017ei\u0161tem reklamiranja po osnovu rezultata pretra\u017eivanja.Po mi\u0161ljnju ovih kompanija udru\u017eene snage njihovih pretra\u017eiva\u010dkih timova i sredstava ubrza\u0107e trku i dati nov zamah inovacijama koje \u0107e ih u\u010diniti konkurentnijim igra\u010dima na tr\u017ei\u0161tu pretra\u017eivanja.Sporazum je potpisan oko dva meseca po\u0161to je Microsoft obnovio svoju pretra\u017eiva\u010dku ma\u0161inu i predstavio je pod imenom Bing, koja je u me\u0111uvremenu po\u010dela da preotima udeo pretra\u017eiva\u010da kompanije Yahoo i dobila pozitivne po\u010detne ocene korisnika. S druge strane, Yahoo ima ve\u0107u mre\u017eu ogla\u0161iva\u010da i Microsoft \u0107e imati koristi \u0161to \u0107e mo\u0107i da joj pristupi.Sporazum koji obuhvata samo pretra\u017eivanje potpisan je na deset godina i po njemu \u0107e Microsoft dobiti ekskluzivnu licencu za kori\u0161\u0107enje klju\u010dnih pretra\u017eiva\u010dkih tehnologija Yahooa i mogu\u0107nost da ih integri\u0161e u Bing.Bing \u0107e s druge strane biti ekskluzivna algoritamska platforma za besplatno i pla\u0107eno pretra\u017eivanje za sve Web lokacije Yahooa, ali \u0107e Yahoo nastaviti da koristi svoju tehnologiju i podatke u drugim oblastima svog poslovanja, pogotovo ekranskom ogla\u0161avanju. U stvari, svaka kompanija \u0107e nastaviti da odr\u017eava sopstveno poslovanje u oblasti ekranskog ogla\u0161avanja i sopstvene prodajne timove.Prodajni tim Yahooa ima\u0107e direktne odnose s glavnim pretra\u017eiva\u010dkim ogla\u0161iva\u010dima obe kompanije, dok \u0107e samouslu\u017ena reklamna platforma za obe kompanije biti Microsoftov AdCenter, koji \u0107e nastaviti da diktira cene za automatizovani aukcijski proces.Yahoo \u0107e vremenom dobiti kompenzaciju kroz ugovor o deljenju prihoda prema generisanom saobra\u0107aju na mre\u017ei Web lokacija \u010diji je vlasnik i operator, kao i lokacija s kojima je poslovno povezan. Microsoft se slo\u017eio da Yahoo zadr\u017ei 88% prihoda od prodaje svih oglasa na njima u prvih pet godina od potpisivanja sporazuma.Yahoo o\u010dekuje da \u0107e mu sporazum generisati godi\u0161nji operativni prihod od 500 miliona dolara i u\u0161tede od 200 miliona.Analiti\u010dari smatraju da je sporazum postao mogu\u0107 tek kad je suosniva\u010d Yahooa D\u017eeri Jang oti\u0161ao s mesta izvr\u0161nog direktora krajem pro\u0161le godine. Na njegovo mesto do\u0161la je Kerol Barc koja nije imala nikakvih sentimentalnih veza s onim \u0161to je nekad bilo sr\u017e poslovanja kompanije \u2013 pretra\u017eivanje Weba. Microsoft joj je sa svoje strane olak\u0161ao dono\u0161enje odluke, jer je u me\u0111uvremenu razvio svoj pretra\u017eiva\u010d kao mogu\u0107u alternativu Googleu. Microsoft i Yahoo \u0107e udru\u017eeni dr\u017eati blizu 30% tr\u017ei\u0161ta Internetskog ogla\u0161avanja, ali \u0107e Google i dalje biti dominantna sila s udelom od 65%. Sled doga\u0111aja: Januar 2008: Microsoft nudi da kupi Yahoo za 44,6 milijardi dolara u gotovini i deonicama, a potom podi\u017ee ponudu na 47,5 milijardi.Maj 2008: Microsoft napu\u0161ta pregovore po\u0161to se dve strane nisu slo\u017eile o ceni.Jun 2008: Yahoo sklapa ugovor o kori\u0161\u0107enju Googleove tehnologije, pa se neki Googleovi oglasi pojavljuju me\u0111u njegovim rezultatima pretra\u017eivanja.Novembar 2008: Google raskida ugovor s kompanijom Yahoo zbog prigovora o kr\u0161enju antimonopolskog zakona u SAD.Novembar 2008: Suosniva\u010d Yahooa D\u017eeri Jang napu\u0161ta mesto \u010delnika kompanije.April 2009: Yahoo objavljuje da \u0107e otpustiti 5% zaposlenih zbog naglog pada tromese\u010dnog profita.Maj 2009: Microsoft predstavlja novu verziju svog pretra\u017eiva\u010da pod imenom Bing Jul 2009: Microsoft i Yahoo objavljuju da su potpisali sporazum o pretra\u017eivanju Weba.<\/p>\n

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Microsoft i Yahoo su u sredu potpisali dugo o\u010dekivani sporazum o pretra\u017eivanju po kome \u0107e Microsoftov pretra\u017eiva\u010d Bing biti pogonski motor za pretra\u017eiva\u010dku lokaciju kompanije Yahoo, a Yahoo \u0107e reklamne usluge vezane za pretra\u017eivanje prodavati za obe kompanije. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","ngg_post_thumbnail":0,"slim_seo":{"title":"Microsoft i Yahoo sklopili sporazum o pretra\u017eivanju - PCVesti","description":"Microsoft i Yahoo su u sredu potpisali dugo o\u010dekivani sporazum o pretra\u017eivanju po kome \u0107e Microsoftov pretra\u017eiva\u010d Bing biti pogonski motor za pretra\u017eiva\u010dku loka"},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6496","post","type-post","status-publish","format-standard","hentry","category-pc-vesti"],"yoast_head":"\nMicrosoft i Yahoo sklopili sporazum o pretra\u017eivanju - 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