{"id":6497,"date":"2009-07-30T06:18:19","date_gmt":"2009-07-30T13:18:19","guid":{"rendered":"http:\/\/www.pcvesti.com\/mastercard-ov-masterindex-u-srbiji-postoje-znacajne-regionalne-razlike-u-koriscenju-platnih-kartica\/"},"modified":"2009-07-30T06:18:19","modified_gmt":"2009-07-30T13:18:19","slug":"mastercard-ov-masterindex-u-srbiji-postoje-znacajne-regionalne-razlike-u-koriscenju-platnih-kartica","status":"publish","type":"post","link":"https:\/\/www.pcvesti.com\/?p=6497","title":{"rendered":"MasterCard-ov MasterIndex: u Srbiji postoje zna\u010dajne regionalne razlike u kori\u0161\u0107enju platnih kartica"},"content":{"rendered":"

Beograd, 30. jul 2009. godine \u2013 Kako su pokazali rezultati istra\u017eivanja MasterIndex, koje je kompanija MasterCard sprovela ove godine, u Srbiji postoje zna\u010dajne regionalne razlike kada je u pitanju upotreba platnih kartica me\u0111u aktivnim korisnicima. Od 100 aktivnih korisnika platnih kartica u Beogradu, njih: \u2022 32 naj\u010de\u0161\u0107e koristi svoje kartice na benzinskim stanicama; \u2022 19 prete\u017eno koristi svoje kartice u restoranima; \u2022 Samo 3 koristi svoje kartice za kupovinu na Internetu; \u2022 15 bi dodatnih 20 hiljada evra potro\u0161ilo na odmor iz snova. Od 100 aktivnih korisnika platnih kartica u centralnoj Srbiji, njih: \u2022 23 naj\u010de\u0161\u0107e koristi svoje platne kartice na benzinskim stanicama;\u2022 8 prete\u017eno koristi kartice u restoranima; \u2022 Niko ne koristi platne kartice za kupovinu na Internetu; \u2022 Samo 10 bi oti\u0161lo na odmor iz snova kada bi imali dodatnih 20 hiljada evra, dok bi 26 korisnika platnih kartica iz centralne Srbije tu sumu potro\u0161ilo na kupovinu ku\u0107e ili stana. Od 100 aktivnih korisnika platnih kartica u Vojvodini, njih:\u2022 29 naj\u010de\u0161\u0107e koristi kartice na benzinskim stanicama; \u2022 Samo 5 prete\u017eno koristi svoje kartice u restoranima; \u2022 3 koristi kartice za kupovinu na Internetu; \u2022 33 aktivnih korisnika kartica bi dodatnih 20 hiljada evra potro\u0161ilo na kupovinu ku\u0107e ili stana, dok bi samo 5 oti\u0161lo na odmor iz snova. Istra\u017eivanje MasterIndex je u Srbiji tako\u0111e pokazalo da Beogra\u0111ani \u010de\u0161\u0107e koriste svoje kartice u pore\u0111enju sa korisnicima platnih kartica u drugim delovima zemlje: 65 odsto gra\u0111ana prestonice koristi svoje kartice vi\u0161e puta nedeljno, u pore\u0111enju sa 45 odsto u Vojvodini i centralnoj Srbiji. Manuel Alekse, potpredsednik kompanije MasterCard za Balkan, izjavio je: \u201eIstra\u017eivanje MasterIndex nam je pru\u017eilo uvid u \u017eivotne stilove i navike korisnika platnih kartica u Srbiji. Mre\u017ea POS terminal je svakako razvijenija u Beogradu, \u0161to je slu\u010daj u skoro svim svetskim prestonicama. Me\u0111utim, kompanija MasterCard sara\u0111uje sa bankama na razvoju mre\u017ee terminala i trudimo se da omogu\u0107imo gra\u0111anima van Beograda da podjednako \u010desto koriste svoje kartice kao i Beogra\u0111ani. Tako\u0111e, kupovinu na Internetu treba jo\u0161 unaprediti kako bi se umanjile regionalne razlike. Generalno, u Srbiji potro\u0161a\u010di sve vi\u0161e prepoznaju mnogobrojne prednosti kori\u0161\u0107enja platnih kartica, bez obzira na regionalne razlike.\u201c<\/p>\n

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