{"id":8237,"date":"2009-10-22T11:14:13","date_gmt":"2009-10-22T18:14:13","guid":{"rendered":"http:\/\/www.pcvesti.com\/?p=8237"},"modified":"2009-10-22T11:14:13","modified_gmt":"2009-10-22T18:14:13","slug":"kompanije-basf-i-dow-najavljuju-podrsku-novom-indeksu-patenata","status":"publish","type":"post","link":"https:\/\/www.pcvesti.com\/?p=8237","title":{"rendered":"Kompanije BASF i Dow najavljuju podr\u0161ku novom indeksu patenata"},"content":{"rendered":"<p align=\"center\"><strong>Kompanije BASF i Dow najavljuju podr<\/strong><strong>\u0161ku novom indeksu patenata<\/strong><\/p>\n<ul>\n<li><strong>Indikator zasnovan na patentima omogu\u0107uje bolje merenje snage inovacija <\/strong><\/li>\n<li><strong>Kompanija Dow je lider u segmentu \u201ccompetitive impact\u201d <\/strong><\/li>\n<li><strong>Kompanija BASF <\/strong><strong>najbolje plasirana na indeksu<\/strong><strong> <\/strong><\/li>\n<\/ul>\n<p><strong>Ludwigshafen, Nema\u010dka i Midland, Mi\u010digen: 22. oktobar , 2009. godine \u2013<\/strong> BASF SE (na Nema\u010dkoj berzi: BAS) i The Dow Hemijska Industrija (NYSE: Dow), dve najve\u0107e svetske hemijske kompanije, najavili su danas zajedni\u010dku podr\u0161ku novom indeksu patenata, novoj metodologiji koja meri efikasnost napora ulo\u017eenih u istra\u017eivanja i razvoj (R&amp;D), snage inovacija i na koji na\u010din ovi faktori vode konkurentno odr\u017eivoj prednosti. Nalazi zasnovani na rezultatima iz 2008. godine, svrstavaju BASF na prvo mesto u ukupnom indeksu, dok Dow zauzima prvo mesto u \u201ecompetitive impact\u201c segmentu. Ovi rezultati pokazuju da su BASF i DOW me\u0111u najinovativnijim kompanijama kada je\u00a0 hemijska industrija u pitanju.<\/p>\n<p><!--more-->Autor novog indeksa patenata je profesor Ernst Holger, sa univerziteta WHU \u2013 Otto Beisheim \u0160kole za Upravljanje (www.whu.edu). Novi indeks predstavlja nau\u010dno zasnovano sredstvo merenja koje prevazilazi ograni\u010denja postoje\u0107ih na\u010dina analize patenata, nude\u0107i pri tom jednu \u0161iru transparentniju i robusniju sliku. U odnosu na druge metodolo\u0161ke tehnike, novi indeks patenta uzima u obzir ukupne globalne portfolije patenata kompanije, ne ograni\u010davaju\u0107i se isklju\u010divo na jednu geografsko podru\u010dije, niti odre\u0111eni vremenski interval.<\/p>\n<p>\u201eImamo veoma va\u017ean indikator za odr\u017eivost inovativne snage, koji posebnu pa\u017enju obra\u0107a na kompanije orijentisane na\u00a0 tehnologiju i istra\u017eivanje i razvoj\u201c rekao je Ernst.<\/p>\n<p>Imovinski indeks patenta sastoji se od vi\u0161e komponenti i meri sveukupnu snagu kompanijskog portfolia patenata. \u010cine ga dva segmenta:<\/p>\n<p>1)\u00a0\u00a0\u00a0 Veli\u010dina potrfolia (broj aktivnih grupa patenata u svetu)<\/p>\n<p>2)\u00a0\u00a0\u00a0 \u201eCompetitive Impact\u201c segment koji je kombinacija relevantnosti tehnologije i zastupljenosti na tr\u017ei\u0161tu. Relevantnost tehnologije odnosi se na prisutnost patenta u drugim patentima, dok se zastupljenost na tr\u017ei\u0161tu odnosi na obim za\u0161tite patenata na globalnom tr\u017ei\u0161tu. Zbog toga, ovaj indeks nudi detaljniji, precizniji i robusniji pregled od postoje\u0107ih metodologija koje se koriste prilikom utvr\u0111ivanja snage inovacije.<\/p>\n<p align=\"center\">\n<p>\u201cZna\u010dajna uloga koju patenti igraju u hemijskoj industriji \u010desto je zanemarena, I na\u0161e je zadovoljstvo \u0161to smo napokon u prilici da imamo metod prilikom pore\u0111enja portfolia patenata svetskih kompanija, koji nam pru\u017ea jo\u0161 ta\u010dnije podatke\u201c, ka\u017ee Dr Andreas Krejmer, \u010dlan Upravnog odbora i Izvr\u0161ni direktor istar\u017eiva\u010dkog centra pri BASF SE. \u201eOvom metodom ne samo da demonstriramo zna\u010daj i ukazujemo na korisnost na\u0161eg potfolia patenata investitorima, ve\u0107 on ima svoju celishodnost i u internoj proceni strategije patenta tokom vremena\u201c.<\/p>\n<p><em>Za dodatne informacije o na\u010dinu rada i rezultatima dobijenim referentnim\u00a0 ispitivanjima merenja imovine indeksa patenta, posetite: <a href=\"http:\/\/www.whu.edu\/tim\/pai\">www.whu.edu\/tim\/pai<\/a><\/em><\/p>\n<p><em>Vi\u0161e informacija o kompaniji Dow dostupno je na internet adresi:\u00a0 <a href=\"http:\/\/www.dow.com\/\">www.dow.com<\/a> <\/em><\/p>\n<p><em>Dodatne informacije o kompaniji BASF dostupne su na internet adresi: <a href=\"http:\/\/www.basf.com\/\">www.basf.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kompanije BASF i Dow najavljuju podr\u0161ku novom indeksu patenata Indikator zasnovan na patentima omogu\u0107uje bolje merenje snage inovacija Kompanija Dow je lider u segmentu \u201ccompetitive impact\u201d Kompanija BASF najbolje plasirana na indeksu Ludwigshafen, Nema\u010dka i Midland, Mi\u010digen: 22. oktobar , 2009. godine \u2013 BASF SE (na Nema\u010dkoj berzi: BAS) i The Dow Hemijska Industrija (NYSE: Dow), dve najve\u0107e svetske hemijske kompanije, najavili su danas zajedni\u010dku podr\u0161ku novom indeksu patenata, novoj metodologiji koja&#8230; <\/p>\n<div class=\"more-container\"><a class=\"more-link\" href=\"https:\/\/www.pcvesti.com\/?p=8237\" itemprop=\"url\">Continue reading<\/a><\/div>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","ngg_post_thumbnail":0,"slim_seo":{"title":"Kompanije BASF i Dow najavljuju podr\u0161ku novom indeksu patenata - PCVesti","description":"Kompanije BASF i Dow najavljuju podr \u0161ku novom indeksu patenata Indikator zasnovan na patentima omogu\u0107uje bolje merenje snage inovacija Kompanija Dow je lider u"},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8237","post","type-post","status-publish","format-standard","hentry","category-pc-vesti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kompanije BASF i Dow najavljuju podr\u0161ku novom indeksu patenata - PCVesti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcvesti.com\/?p=8237\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kompanije BASF i Dow najavljuju podr\u0161ku novom indeksu patenata - PCVesti\" \/>\n<meta property=\"og:description\" content=\"Kompanije BASF i Dow najavljuju podr\u0161ku novom indeksu patenata Indikator zasnovan na patentima omogu\u0107uje bolje merenje snage inovacija Kompanija Dow je lider u segmentu \u201ccompetitive impact\u201d Kompanija BASF najbolje plasirana na indeksu Ludwigshafen, Nema\u010dka i Midland, Mi\u010digen: 22. oktobar , 2009. godine \u2013 BASF SE (na Nema\u010dkoj berzi: BAS) i The Dow Hemijska Industrija (NYSE: Dow), dve najve\u0107e svetske hemijske kompanije, najavili su danas zajedni\u010dku podr\u0161ku novom indeksu patenata, novoj metodologiji koja... 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