{"id":9008,"date":"2009-11-19T13:34:14","date_gmt":"2009-11-19T20:34:14","guid":{"rendered":"http:\/\/www.pcvesti.com\/?p=9008"},"modified":"2009-11-19T13:34:14","modified_gmt":"2009-11-19T20:34:14","slug":"vecina-amerikanaca-ne-zeli-da-placa-za-novinske-sadrzaje-na-mrezi","status":"publish","type":"post","link":"https:\/\/www.pcvesti.com\/?p=9008","title":{"rendered":"Ve\u0107ina amerikanaca ne \u017eeli da pla\u0107a za novinske sadr\u017eaje na mre\u017ei"},"content":{"rendered":"

zdava\u010di dnevnih novina i nedeljnih magazina koji poku\u0161avaju da oja\u010daju svoje posustalo poslovanje tako \u0161to \u0107e napla\u0107ivati \u010ditanje sadr\u017eaja, upravo su primili lo\u0161u vest \u2013 ve\u0107ina potro\u0161a\u010da u SAD ne \u017eeli to da pla\u0107a.<\/p>\n

Ovo je rezultat nove studije koju je sproveo Forrester Research anketiraju\u0107i oko 4700 ameri\u010dkih potro\u0161a\u010da. Ispostavilo se da 80% ispitanika nema nameru da pla\u0107a pristup novinskim \u010dlancima i drugim sadr\u017eajima.<\/p>\n

Po\u0161to se nekada veoma unosno tr\u017ei\u0161te mre\u017enog ogla\u0161avanja u proteklih godinu dana prili\u010dno ohladilo, izdava\u010di ozbiljno razmatraju mogu\u0107nost da pad prihoda iz tog izvora nadoknade napla\u0107ivanjem pristupa svojim sadr\u017eajima. Me\u0111utim, izgleda da \u0107e te\u0161ko prodati tu ideju.<\/p>\n

\u010cak ni onih 20% koji su voljni da pla\u0107aju ne\u0107e biti lak plen. Ova grupa ima u vidu veoma raznolike metode pla\u0107anja. Osam posto bi \u017eelelo da to bude u vidu pretplate za pristup svim mre\u017enim sadr\u017eajima; drugih 8% je za pretplatu koja bi bila nekakva kombinacija \u0161tampanog i mre\u017enog sadr\u017eaja i pristupa sadr\u017eaju preko mobilnih ure\u0111aja. Preostalih 3% su za mikropla\u0107anja, odnosno pla\u0107anja po \u010dlanku.<\/p>\n

Rezultati ove studije pokazuju da \u0107e izdava\u010di i dalje morati da nude besplatan sadr\u017eaj na ra\u010dun reklama, kao i da \u0107e morati da ponude razli\u010dite vrste pretplate \u2013 vi\u0161ekanalne i jednokanalne \u2013 kao i pla\u0107anje za pojedina\u010dne \u010dlanke. Jedna mera za sve o\u010digledno nije re\u0161enje, \u010ditaoci \u017eele mogu\u0107nost izbora.<\/p>\n","protected":false},"excerpt":{"rendered":"

zdava\u010di dnevnih novina i nedeljnih magazina koji poku\u0161avaju da oja\u010daju svoje posustalo poslovanje tako \u0161to \u0107e napla\u0107ivati \u010ditanje sadr\u017eaja, upravo su primili lo\u0161u vest \u2013 ve\u0107ina potro\u0161a\u010da u SAD ne \u017eeli to da pla\u0107a. Ovo je rezultat nove studije koju je sproveo Forrester Research anketiraju\u0107i oko 4700 ameri\u010dkih potro\u0161a\u010da. Ispostavilo se da 80% ispitanika nema nameru da pla\u0107a pristup novinskim \u010dlancima i drugim sadr\u017eajima. Po\u0161to se nekada veoma unosno tr\u017ei\u0161te mre\u017enog ogla\u0161avanja… <\/p>\n

Continue reading<\/a><\/div>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","ngg_post_thumbnail":0,"slim_seo":{"title":"Ve\u0107ina amerikanaca ne \u017eeli da pla\u0107a za novinske sadr\u017eaje na mre\u017ei - PCVesti","description":"zdava\u010di dnevnih novina i nedeljnih magazina koji poku\u0161avaju da oja\u010daju svoje posustalo poslovanje tako \u0161to \u0107e napla\u0107ivati \u010ditanje sadr\u017eaja, upravo su primili lo"},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9008","post","type-post","status-publish","format-standard","hentry","category-pc-vesti"],"yoast_head":"\nVe\u0107ina amerikanaca ne \u017eeli da pla\u0107a za novinske sadr\u017eaje na mre\u017ei - PCVesti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcvesti.com\/?p=9008\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ve\u0107ina amerikanaca ne \u017eeli da pla\u0107a za novinske sadr\u017eaje na mre\u017ei - PCVesti\" \/>\n<meta property=\"og:description\" content=\"zdava\u010di dnevnih novina i nedeljnih magazina koji poku\u0161avaju da oja\u010daju svoje posustalo poslovanje tako \u0161to \u0107e napla\u0107ivati \u010ditanje sadr\u017eaja, upravo su primili lo\u0161u vest \u2013 ve\u0107ina potro\u0161a\u010da u SAD ne \u017eeli to da pla\u0107a. Ovo je rezultat nove studije koju je sproveo Forrester Research anketiraju\u0107i oko 4700 ameri\u010dkih potro\u0161a\u010da. Ispostavilo se da 80% ispitanika nema nameru da pla\u0107a pristup novinskim \u010dlancima i drugim sadr\u017eajima. Po\u0161to se nekada veoma unosno tr\u017ei\u0161te mre\u017enog ogla\u0161avanja... 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Ovo je rezultat nove studije koju je sproveo Forrester Research anketiraju\u0107i oko 4700 ameri\u010dkih potro\u0161a\u010da. Ispostavilo se da 80% ispitanika nema nameru da pla\u0107a pristup novinskim \u010dlancima i drugim sadr\u017eajima. Po\u0161to se nekada veoma unosno tr\u017ei\u0161te mre\u017enog ogla\u0161avanja... 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