Nokia napreduje u ostvarenju svoje nove strategije, predstavlja niz novih mobilnih uređaja i usluga

  • Nova Nokia Lumia 610, najpristupačnija Lumia, idealan je model koji uvodi u Windows Phone operativni system
  • Nagrađena Lumia 900 biće dostupna i na brojnim drugim tržištima, izvan SAD
  • Nokia PureView pomera standarde kada su u pitanju fotografije smart telefona
  • Novi modeli Asha mobilnih telefona i usluga postaju još „pametniji“

BARSELONA, Španija – Nokia je danas predstavila niz novih prozvoda i servisa na Mobile World kongresu, postavljajući tempo za 2012 godinu i potvrđujući brze realiyacije najavljenih poteza, u sklopu svog novog strateškog smera. Nova strategija je već omogućila prihvatanje Windows Phone operativnog sistema kao primarne platforme kompanije Nokia za smart telefone, kao i začajne promene kada su u pitanju mobilni telefoni i dodatne mogućnosti servisa zasnovanih na lokaciji, posebno zahvaljujući pokretanju svog sektora „lokacija i trgovina“ (Location& Commerce).

„Pre godinu dana, obelodanili smo da Nokia kreće novim putem , ka cilju pravljenja serije odličnih mobilnih uređaja,“ kazao je Stephen Elop, predsednik i CEO kompanije Nokia. „Danas, sa četvrtim Lumia telefonom, još pametnijim mobilnim telefonima i nizom novih servisa, pokazujemo da možemo promeniti i dinamiku kompanije Nokia.“

Portfolio Lumia modela se proširuje, dostupnost se širi

Nokia je proširila portfolio proizvoda sa Windows Phone operativnim sistemom predstavljanjem modela Nokia Lumia 610, najpristupačnijeg Lumia telefona do sada, kao i najavom dostupnosti široko prihvaćenog modela Lumia 900 na dodatna tržišta, pored SAD:

Namenjen mladim ljudima koji žele pristpačan telefon iz Lumia serije sa Windows Phone operativnim sistemom, Nokia Lumia 610 omogućuje jednostavan pristup društvenim mrežama, pretraživanje interneta, muziku, igre, navigaciju i desetine hiljada aplikacija preko Windows Phone Marketplace servisa. Telefon će biti dostupan u četiri veoma dinamične boje i koštati oko 189 eura (bez taksi i poreza), a na tržištima će biti distupan od aprila.

Nokia Lumia 900 koja je predstavljena u januaru, kao prvi Nokia telefon koji podržava LTE, sada će biti dotupan za Dual Carrier HSPA za do 42.2 Mbps. Superiorno iskustvo sadržaja i 4.3 inča velikog ClearBlack AMOLED ekrana uz jak kapacitet baterije biće dostupni u nizu zemalja širom sveta.

Na modelima Nokia Lumia 900 i Nokia Lumia 610, nov servis, Nokia Reading, biće dostupan kao objedinjena aplikacija za elektronske knjige, magazine, novosti i slično.

Ova novost biće još jedan značajni događaj u godini u kojoj je Nokia predstavila Lumia 710, 800 i 900 modele.

Nova era fotografija sa smart telefona sa Nokia 808 PureView telefonom

Nokia je danas otpočela novu eru u vrhunskoj fotografiji sa smart telefona. Model Nokia 808 PureView je prvi smart telefon koji ima ekskluzivnu Nokia PureView tehnologiju i koji će obezbediti vrhunsko iskustvo u fotografisanju na nizu Nokia uređaja tokom godina koje slede. Nokia 808 PureView kombinuje veliki senzor visoke rezolucije od 41 mega piksela, Carl Zeiss optiku i specifičnu piksel over- sampling tehnologiju. Ovo znači oštre, detaljne fotografije, superiorne performanse i pri slabom osvetljenju i sposobnost snimanja fotografije u kompaktnoj formi kako bi se jednostavno razmenila preko e‘mail naloga, MMS poruke ili društvenih mreža.

Nokia 808 PureView uključuje i Nokia Rich Recording  system za system audio snimanja sličan CD kvalitetu, pun HD 1080p video snimak i repordukciju i ekskluzivne Dolby Headphone tehnologiju koje će stereo sadržaje transformisati u iskustvo ličnog surround zvuka preko slušalica.

Asha donosi još  pametnije opcije

Nokia nastavlja da briše granicu između mobilnih i smart telefona, predstavljanjem 3 nova Asha telefona za korisnike koji hoće da rade, uče i igraju se. Razvijeni za urbane koisnike i preduzetnike, Nokia Asha 302 je vrhunski QWERTY uređaj. On omogućuje iskustvo mobilne kancelarije sa push e‘mail sadržajima i kalendarom, kao i  kontaktima koji se sinhronizuju preko Mail for Exchange podrške – što je prvi put omogućeno za Nokia S40 uređaj.

Modeli Asha 202 i 203 su osmišljeni tako da omoguće jednostavan pristup društvenim mrežama, a donose, pored ekrana osetljivog na dodir, i niz Electronic arts igrica za S40 telefone potpuno besplatno. Asha 202 poseduje Easy Swap Dual SIM tehnologiju koja omogućuje korisniku da se lako prebaci između dve tarife i koristi najbolju opciju za razgovore.

Nokia se diferencira i kroz osveženje popularnog LifeTools servisa, koji sesada zove Nokia Life, a koji omogućuje značajno unapređenje informacija na nizu Nokia Series30 i Series40 telefona, što uključuje i nove Asha 202 i Asha 203 telefone. Ljudi u Indiji, Kini, Indoneziji i Nigeriji posebno će imati koristi različite servise koji se isporučuju preko SMS poruke, na temu veština, roditeljstva, edukacije, poljoprivrede i servisa zabave.

Novi Asha telefoni upotpunjuju Asha portfolio koji je sada dostupan na preko 100 globalnih tržišta.

Ići dalje i brže

Kada je reč o servisima baziranim na lokaciji, kompanije Nokia i Groupon planiraju uvođenje ponude ovog vodećeg servisa za popuste i ponude specifično za lokaciju na kojoj se korisnik nalazi. Nokia najavljuje i novu verziju Nokia Drive programa za Windows Phone koja će imati punu online podršku za turn-by-turn navigaciju. Takođe, Nokia Drive će pamtiti trase kretanja pa shodno tome nuditi i obaveštenja o zagušenjima saobraćaja i automatsku izmenu rute kako bi se izbegli zastoji.

Dodatno, Nokia planira da predstavi i Windows Phone verziju programa Nokia Transports za navigaciju od vrata do vrata, podzemnu železnicu, tramvaju, kao i autobuse u preko 500 gradova širom 45 zemalja.

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O kompaniji Nokia
U kompaniji Nokia, posvećeni smo povezivanju ljudi. Kombinujemo naprednu tehnologiju sa personalizovanim servisima koji ljudima omogućuju da budu blizu sadržaja koji su im važni. Svakodnevno, preko 1,6 milijardi ljudi se povezuje pomoću Nokia uređaja, bilo da je to mobilni telefon, napredni smart telefon ili mobilni računar visokih performansi. Danas, Nokia povezuje svoje uređaje sa inovativnim servisima putem Ovi-ja (www.ovi.com), uključujući muziku, mape, aplikacije, elektronsku poštu itd. Kompanija NAVTEQ, u vlasništvu kompanije Nokia, lider je u izradi sveobuhvatnih mapa i servisa za navigaciju, dok kompanija Nokia Siemens Networks obezbeđuje opremu, servise i rešenja za globalne komunikacijske mreže.

FORWARD-LOOKING STATEMENTS
It should be noted that certain statements herein which are not historical facts are forward-looking statements, including, without limitation, those regarding: A) the expected plans and benefits of our strategic partnership with Microsoft to combine complementary assets and expertise to form a global mobile ecosystem and to adopt Windows Phone as our primary smartphone platform; B) the timing and expected benefits of our new strategy, including expected operational and financial benefits and targets as well as changes in leadership and operational structure; C) the timing of the deliveries of our products and services; D) our ability to innovate, develop, execute and commercialize new technologies, products and services; E) expectations regarding market developments and structural changes; F) expectations and targets regarding our industry volumes, market share, prices, net sales and margins of products and services; G) expectations and targets regarding our operational priorities and results of operations; H) expectations and targets regarding collaboration and partnering arrangements; I) the outcome of pending and threatened litigation; J) expectations regarding the successful completion of acquisitions or restructurings on a timely basis and our ability to achieve the financial and operational targets set in connection with any such acquisition or restructuring; and K) statements preceded by “believe,” “expect,” “anticipate,” “foresee,” “target,” “estimate,” “designed,” “plans,” “will” or similar expressions. These statements are based on management’s best assumptions and beliefs in light of the information currently available to it. Because they involve risks and uncertainties, actual results may differ materially from the results that we currently expect. Factors that could cause these differences include, but are not limited to: 1) our ability to succeed in creating a competitive smartphone platform for high-quality differentiated winning smartphones or in creating new sources of revenue through our partnership with Microsoft; 2) the expected timing of the planned transition to Windows Phone as our primary smartphone platform and the introduction of mobile products based on that platform; 3) our ability to maintain the viability of our current Symbian smartphone platform during the transition to Windows Phone as our primary smartphone platform; 4) our ability to realize a return on our investment in MeeGo and next generation devices, platforms and user experiences; 5) our ability to build a competitive and profitable global ecosystem of sufficient scale, attractiveness and value to all participants and to bring winning smartphones to the market in a timely manner; 6) our ability to produce mobile phones in a timely and cost efficient manner with differentiated hardware, localized services and applications; 7) our ability to increase our speed of innovation, product development and execution to bring new competitive smartphones and mobile phones to the market in a timely manner; 8) our ability to retain, motivate, develop and recruit appropriately skilled employees; 9) our ability to implement our strategies, particularly our new mobile product strategy; 10) the intensity of competition in the various markets where we do business and our ability to maintain or improve our market position or respond successfully to changes in the competitive environment; 11) our ability to maintain and leverage our traditional strengths in the mobile product market if we are unable to retain the loyalty of our mobile operator and distributor customers and consumers as a result of the implementation of our new strategy or other factors; 12) our success in collaboration and partnering arrangements with third parties, including Microsoft; 13) the success, financial condition and performance of our suppliers, collaboration partners and customers; 14) our ability to source sufficient quantities of fully functional quality components, subassemblies and software on a timely basis without interruption and on favorable terms, including the disruption of production and/or deliveries from any of our suppliers as a result of adverse conditions in the geographic areas where they are located; 15) our ability to manage efficiently our manufacturing, service creation, delivery and logistics without interruption; 16) our ability to ensure the timely delivery of sufficient volumes of products that meet our and our customers’ and consumers’ requirements and manage our inventory and timely adapt our supply to meet changing demands for our products; 17) any actual or even alleged defects or other quality, safety and security issues in our products; 18) any actual or alleged loss, improper disclosure or leakage of any personal or consumer data collected or made available to us or stored in or through our products; 19) our ability to successfully manage costs, including our ability to achieve targeted costs reductions and to effectively and timely execute related restructuring measures, including personnel reductions; 20) our ability to effectively and smoothly implement the new operational structure for our businesses; 21) the development of the mobile and fixed communications industry and general economic conditions globally and regionally; 22) exchange rate fluctuations, including, in particular, fluctuations between the euro, which is our reporting currency, and the US dollar, the Japanese yen and the Chinese yuan, as well as certain other currencies; 23) our ability to protect the technologies, which we or others develop or that we license, from claims that we have infringed third parties’ intellectual property rights, as well as our unrestricted use on commercially acceptable terms of certain technologies in our products and services; 24) our ability to protect numerous patented standardized or proprietary technologies from third-party infringement or actions to invalidate the intellectual property rights of these technologies; 25) the impact of changes in government policies, trade policies, laws or regulations and economic or political turmoil in countries where our assets are located and we do business; 26) any disruption to information technology systems and networks that our operations rely on; 27) unfavorable outcome of litigations; 28) allegations of possible health risks from electromagnetic fields generated by base stations and mobile products and lawsuits related to them, regardless of merit; 29) our ability to achieve targeted costs reductions and increase profitability in Nokia Siemens Networks and to effectively and timely execute related restructuring measures; 30) Nokia Siemens Networks’ ability to maintain or improve its market position or respond successfully to changes in the competitive environment; 31) Nokia Siemens Networks’ liquidity and its ability to meet its working capital requirements; 32) whether Nokia Siemens Networks is able to successfully integrate the acquired assets of Motorola Solutions’ networks business, retain existing customers of the acquired business, cross-sell Nokia Siemens Networks’ products and services to customers of the acquired business and otherwise realize the expected synergies and benefits of the acquisition; 33) Nokia Siemens Networks’ ability to timely introduce new products, services, upgrades and technologies; 34) Nokia Siemens Networks’ success in the telecommunications infrastructure services market and Nokia Siemens Networks’ ability to effectively and profitably adapt its business and operations in a timely manner to the increasingly diverse service needs of its customers; 35) developments under large, multi-year contracts or in relation to major customers in the networks infrastructure and related services business; 36) the management of our customer financing exposure, particularly in the networks infrastructure and related services business; 37) whether ongoing or any additional governmental investigations into alleged violations of law by some former employees of Siemens AG may involve and affect the carrier-related assets and employees transferred by Siemens AG to Nokia Siemens Networks; 38) any impairment of Nokia Siemens Networks customer relationships resulting from ongoing or any additional governmental investigations involving the Siemens carrier-related operations transferred to Nokia Siemens Networks; as well as the risk factors specified on pages 12-39 of Nokia’s annual report Form 20-F for the year ended December 31, 2010 under Item 3D. “Risk Factors.” Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Nokia does not undertake any obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent legally required.